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2014 Chevy Silverado priced from *$24,585, V8 gets better economy than Ford EcoBoost V6

Chevrolet has thrown down the next hand in the pickup truck poker wars and revealed at least a couple of potential aces - depending on which numbers matter most to you. The 2014 2014 Silverado 1500 with its 5.3-liter EcoTec3 V8 gets 335 horsepower and 383 pound-feet of torque, is mated to a six-speed automatic, can tow 11,500 pounds with the optional Max Trailer Package and costs the same as the outgoing Silverado, $24,585 (*including $995 destination fee). Chevy says the Silverado also stands atop the fuel economy charts when comparing any competitor with a V8 engine - and some competitors with V6 engines. The two-wheel drive model returns 16 miles per gallon city, 23 mpg highway, 19 mpg combined in two-wheel drive guise and 16 mpg city, 22 mpg highway and 18 mpg combined as a four-wheel drive.
For context around those numbers, the most fuel efficient V8-powered 2013 Ford F-150 pickups lose about two mpg in every metric compared to the Silverado, the 3.5-liter V6 EcoBoost returning 16 city, 18 highway and 22 combined in two-wheel drive. However, that EcoBoost does have 365 hp and 420 lb-ft of torque. You can get a Ram 1500 with a 3.6-liter V6 that gets 25 mpg highway, but it has 305 hp and 269 lb-ft of torque. The 2013 Ram with the 5.7-liter Hemi V8 and its 395 hp and 407 lb-ft drops one mpg in every category to the Silverado. Its tow rating is 200 pounds beyond its nearest competitor, the F-150 with the Max Trailer Tow Package.
Elsewhere, the new Silverado gets a quieter cab with a redesigned interior, a new bed with improved load-management possibilities, disc brakes all around, tweaked steering and suspension, along with free standard scheduled maintenance for two years or 24,000 miles.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2022 GMC Sierra 1500 Denali interior spied with dramatic redesign

The 2022 GMC Sierra’s interior overhaul is coming into better view with these new spy shots revealing a totally new dash.  GMC teased out a few changes when it announced Super Cruise was coming to the 2022 Sierra, but only so much was visible in the tightly cropped photo. These spy shots tell a fuller story about whatÂ’s going on inside the new GMC pickup. WeÂ’re instantly drawn to the new center stack that doesnÂ’t even remotely look like the truckÂ’s current design. ThereÂ’s a new widescreen infotainment system integrated nicely into the dash just below new thin air vents. It appears to be running a version of Android Automotive. The Google Assistant bubble is visible in the top left corner, and a Google sign-in screen is showing on the far right. GMC is obviously still prioritizing hard buttons and knobs for all vital controls. A big, knurled-looking volume knob is positioned to the left of the screen. And the climate control layout is all buttons and knobs with glossy black and chrome accents. This, along with the angled surfaces, classes it up a bit versus the current sea of flat black center stack buttons. Even the push button start appears dressed up in chrome. One other large change to the center console area is the introduction of a gear lever replacing the column-mounted shifter. The new shifter looks slathered in leather, glossy plastic and chrome accents. ThereÂ’s a part of us that will miss the chunky truck-like operation of the column-mounted shifter, but this new design is certainly more befitting of a luxury pickup. And from what we can tell, this Sierra is the luxury-oriented Denali trim. Its exterior features give it away with the ostentatious grille treatment and chrome trim scattered about. We still donÂ’t know which, if any, of these features we see here will be exclusive to the Denali, but the digital instrument cluster seems like a given but will likely be available further down the trim tree. This replaces the truckÂ’s current, tired-looking gauges with a vibrant and neatly-integrated screen. Super Cruise, as it is throughout the lineup of GM cars that offer it, also looks optional — this Denali does not have the fancy light-up steering wheel or controls for it. ItÂ’s worth noting that this DenaliÂ’s interior could be different than the rest of the Sierra lineup. GM already did that with the redesigned Yukon, giving its top trim model a different look than the rest of the trims.