2002 Gmc Savana 1500 Slt Standard Passenger Van 3-door 5.7l on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2022 GMC Yukon AT4 to offer 6.2-liter V8

A year ago, GM said it was considering making its 6.2-liter V8 available outside the flagship trims of its full-sized SUV trio of Chevrolet Tahoe and Suburban, and GMC Yukon. There has been a year of gnashing teeth on GM forums since the automaker decided to meditate on the issue, but GM Authority reports The General has finally made the call — the 2022 Yukon AT4 will offer the 6.2-liter. This follows last week's news that three 2022 Chevrolet Tahoe and Suburban trims would also add the 6.2-liter as an option. With the Yukon Denali already in the 6.2-liter camp, only the Yukon SLE and SLT will be left out. Those latter two levels will continue to offer the 3.0-liter Duramax diesel as the optional engine, which the AT4 trim cannot take advantage of because the AT4's front fascia and skid plate interfere with the diesel's plumbing. The 5.3-liter V8 that's the standard engine makes 355 horsepower and 383 pound-feet of torque. The 6.2-liter makes 420 hp and 460 lb-ft. As has been pointed out, the 5.3-liter can tow 200 pounds more than the 6.2, but fuel economy is a wash — the 5.3 only gains 1 mpg in the city over the 6.2. This is a pure power play. For the moment, it looks like Yukon AT4 buyers won't need to do anything other than check a box to get the 6.2-liter. That's the opposite of what some Tahoe and Suburban buyers will face when trying to get the 6.2-liter for their rigs; outside of the Premier trim, Chevy put the engine behind a paywall of option packages. Since GMC hasn't revealed pricing for the 2022 lineup yet, we don't know what the surcharge will be for the big engine. The GMC Sierra AT4 pickup charges $2,195 to go from the 5.3 to the 6.2, so that's probably in the ballpark. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

GM sweetens military discount for Buick, Chevy and GMC

American servicemen and women interested in a new vehicle from Chevrolet, Buick or GMC now have a bit more incentive to head down to their local dealer, as General Motors has announced plans to improve its military discount program.
The new GM Military Discount Program offers eligible consumers a new Chevy, Buick or GMC at invoice pricing, which in some cases can take very large chunks out of a car's retail price. When factored in with other incentives, most of which are available with the Military Discount, the bargains are thick on the ground for members of the US armed forces.
GM's Retail Sales and Marketing Support general manager, Chuck Thomson, said, "GM has long supported the military and military families, and we hope this simplified and enhanced discount will show our appreciation for their service and help make it easier for them to own one of our great new vehicles." The program is open to all active duty and reserve members in the Army, Navy, Marines, Air Force, National Guard and Coast Guard, as well as veterans that have been out of the service for less than a year. Military retirees and their spouses are also eligible for the discount.