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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Pics Aplenty: Meet the 2014 Chevrolet Silverado and GMC Sierra [w/poll]

Today was a pretty big day for General Motors, debuting the all-new Chevrolet Silverado and GMC Sierra light-duty pickup trucks ahead of their official showcase at the 2013 Detroit Auto Show. And now that the dust has settled at GM's big reveal event, we've had a chance to snap dozens of photos of the new pickup pair from every angle.
We already told you the important bits earlier today (click here in case you missed it), but let's recap. Under the hood are three new engines - a 4.3-liter V6, 5.3-liter V8 and 6.2-liter V8 (you know, a version of the small-block that'll also be found under the hood of the C7 Corvette), all mated to six-speed automatic transmissions. The 2014 model year marks the return of the Z71 off-road package with Rancho shocks, front tow hooks and beefier underbody protection. Inside, there's a host of new technology and a greater focus on better quality and refinement.
Some of the nitty-gritty specifics (like engine output numbers and fuel economy) have yet to be revealed, and since we haven't driven the finished products yet, it's hard to say how these trucks will fare against rivals like the Ram 1500 and Ford F-150. For now, we can only judge these two books by their covers, and while we do like the designs of the new trucks, we Autoblog staffers are torn on exactly which one looks best.

An unofficial 750-hp AWD GMC Syclone is on the way

From the makers of the 1,000-horsepower modern-day Yenko Chevy Camaro comes a 750-horsepower modern reimagination of the GMC Syclone. Following the release of the 455-horsepower Canyon-turned-Syclone from 2019, Specialty Vehicle Engineering (SVE) announced this week it will build a 2021 Canyon Syclone with supercharged V8 engine.  In the early '90s, GMC produced a all-wheel-drive performance version of its Sonoma pickup truck called the Syclone. It had a turbocharged and intercooled 4.3-liter V6 that made 280 horsepower and 350 pound-feet of torque. GMC has withheld from producing a new version of the legendary pickup for the current era, so aftermarket company SVE took the torch and threw it in a gasoline-soaked bonfire.  SVE upped the ante when it released last year's "new" Canyon-based Syclone with a supercharged V6 that made 455 horsepower. In the year that has since passed, SVE decided to go beyond the heritage of the V6 powerplant and replace it with a supercharged V8. The new engine will give the 2021 Syclone, again based on the Canyon, a whopping 750 horsepower. The 2021 model will also have all-wheel drive like the original.  That's all the information the teaser provides, but an accompanying video previews what the truck will sound like. Based on the short clip, the exhaust will have a hearty bark to match its beefy heart. Check out the videos below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.