2014 Ford Mustang Gt on 2040-cars

Auto blog

Ex-GM VP LaNeve takes over Lincoln ad agency

Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Lincoln. While at GM from 2001 to 2009, the exec oversaw ad campaigns like Cadillac's Breakthrough and sales initiatives like "Employee Pricing for Everyone."
He left in 2009 to join Allstate as chief marketing officer, oversaw the creation of the Mayhem ad spots and was moved into the role of VP of agency operations overseeing Allstate's 10,000 agents. He resigned from the insurer in February 2012 for personal reasons and joined Team Detroit in August 2012 as chief operating officer, in charge of satellite offices in New York and internationally. He replaces ex-CEO Cameron McNaughton, and will continue to hold the title of COO.
Lincoln is trying to get its 2013 back to rights after putting big dollar commercials for the 2013 MKZ on television then having production glitches preventing cars from getting to dealerships. With rumors of a relaunch in the works, it's no surprise LaNeve has been given the reins - and from here it looks like the brand is desperate for the kind of magic he's proved he can marshal. Perhaps he can start by calling a mulligan on the renaming exercise that gave us the hoary "Lincoln Motor Company" and go back to oh, say, "Lincoln." Then he can ask the product folks to get to work on the MKC concept...

Ford sued over alleged 3.5-liter EcoBoost defects

Three Ford owners from Ohio have filed a lawsuit against the automaker over defects that they allege exist within the company's twin-turbocharged 3.5-liter V6 EcoBoost engine. Automotive News reports that the lawsuit claims the engine "contained serious latent design, manufacturing, or assembly defects." Those defects, the suit claims, cause the vehicle to shake, misfire and lose power quickly.
Two of the plaintiffs, a married couple, own a 2010 Ford Taurus SHO, and allege they experienced a loss of power and stalling, while the third, an F-150 owner, claims he lost power while accelerating. In addition to the Taurus SHO and F-150, the 3.5-liter V6 EcoBoost engine is also available in the Ford Flex, Explorer Sport and Lincoln MKT and MKS. Other three- and four-cylinder EcoBoost engines are not included in the suit. There have been no recalls associated with 3.5-liter V6 engine, and the National Highway Traffic Safety Administration is currently not investigating the matter.
The plaintiffs, however, claim Ford has known about the problem, citing several technical service bulletins issued to dealers of the F-150 that suggest possible fixes. Ford had no comment for Automotive News, saying that it's yet to review the lawsuit, which was filed last Friday in Columbus, OH.

Ford, Renault have surprises in store for Le Mans

All those prototype and GT racers won't be the only attraction catching our eye at the 24 Hours of Le Mans this weekend. Two major automakers have also confirmed that they've got new metal to unveil. And while they're not saying exactly what they'll be, we've got some pretty good ideas. First up is Ford, which has announced a "major Ford Performance news announcement" on Friday. Chairman Bill Ford, CEO Mark Fields, and product development chief Raj Nair will be on hand for the announcement set to take place on Friday at 10:00 AM Eastern. The Blue Oval isn't saying just what it has in store, but the widespread speculation has been that it will present a racing version of the new Ford GT at Le Mans a good half century since the original GT40 raced there. Meanwhile, Renault has announced that it is marking the 60th anniversary of the Alpine marque at Le Mans this Saturday. The French automaker has been working on reviving the dormant marque, and looks poised to finally reveal its new sports car at its iconic home endurance race this weekend. Tipped to be called the Alpine AS1, the new sports car will bring the marque back out of retirement in a more real way than the ELMS-winning LMP2 prototype ever could. Expect it to be based on the mid-engined chassis underpinning the Renault RS 01 spec racer, but built for the road. Related Video: FORD TO ANNOUNCE SIGNIFICANT PERFORMANCE NEWS THIS WEEK - Ford this week is making a major Ford Performance news announcement via live-streamed media conference - Bill Ford, executive chairman will host the event with Mark Fields, president and CEO; and Raj Nair, group vice president, Global Product Development COLOGNE, Germany, June 8, 2015 – Ford this week is making a news announcement regarding Ford Performance at 14:00 UK time on Friday. Ford Executive Chairman, Bill Ford; President and CEO Mark Fields; and Group Vice President of Global Product Development Raj Nair, will be joined by special guests for an event that will be live-streamed around the world. The news conference will be available to view live at http://bit.ly/FordPerformanceSpecialEvent where an automated calendar entry for the June 12 event is now available. Broadcasters please note the conference will be available from BT Tower at 15:00-15:30 CET/13:00-13:30 GMT (HD – ref: HD/LOG/C 113) (SD – ref: ARQIVA 71). ### Save the date: 60th Anniversary of Alpine To celebrate the 60th Anniversary of Alpine, we have a surprise for you at the 24 Hours of Le Mans!