1966 Ford Econoline Campwagon on 2040-cars

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We test the 2016 Ford F-150 Pro Trailer Backup Assist

There are some automotive tasks that are more or less impossible the first time you attempt them, no matter your skill level. Remember the first time you had to back a trailer into position? Yeah, you'd have more luck disarming a nuclear bomb than getting the trailer where you're aiming. Ford is preparing to debut a technology that takes the mystery out of reversing a trailer, with the new Pro Trailer Backup Assist. Available on the entire 2016 F-150 range, the system essentially allows owners to drive their trailers by way of a dash-mounted knob. Turn the knob and the steering wheel automagically turns to the correct angle, leading the trailer in the desired direction. The steering wheel twirls about as needed, although drivers still have direct control of the accelerator and brake pedals, much as they do with Ford's Enhanced Active Park Assist system. Ford has spent eight years developing the system, the company's engineers told us. Drivers will need to measure their trailers a certain way and fit the checked reference sticker you can see in the gallery, although once a measurement is stored in the system, it can easily be recalled using the display in the instrument cluster. The system can stow the measurements for 10 trailers, and can accommodate tow-behinds up to 33 feet long. As of right now, though, the PTBA can't work with gooseneck trailers or fifth-wheels, although we're betting Ford is hard at work to accommodate those more substantial setups. "Pro Trailer Backup Assist is a smart solution to save time and increase productivity for our customers," Doug Scott, Ford Truck's marketing manager, said in the attached statement. "Instead of struggling to back up their trailer, they can spend more time on the job or enjoying the lake." We took part in a hands-on demo of the new system off the Detroit River, near Grosse Ile, MI. Full disclosure, we didn't back the trailer into the water, (your author had no interest in potentially damaging the roughly $50,000 boat/trailer Ford brought in for the test). We did, however, conduct a brief test in the safe confines of a nearby parking lot. Our immediate impression of this technology is that it will be a boon to novices or first-time towers, a group of which your author is a member. It takes the mystery out of backing up a trailer, and while there's still a learning curve involved, it's significantly easier than doing things the old-fashioned way.

Ford reflects on radical Mustang concept that never reached showrooms

The Ford Mustang that we all know and love made major waves in the auto industry way back in 1964 by offering style and reasonable pricing with optional V8 power. Its long hood and short rear deck, combined with a low-slung and sporty cockpit, made a lasting impression in the minds of consumers and car designers alike, and its basic shape has so endured the test of time that it's still in use today.
This being the case, you may be interested to know that the first Mustang of 1964.5 wasn't actually the first Mustang at all, being preceded by a concept car that made its public debut in 1962. This concept was nothing like the car that would eventually make it into production, with a radical wedge shape and a small V4 engine sitting behind the car's two occupants, driving the rear wheels. In other words, the conceptual Mustang was pretty much the complete opposite of the production Mustang besides the name.
Ford has kindly decided go through its massive archive to bring the original Mustang concept back into the public eye. The company goes so far as to pose this question to fans of the pony car: "Should we borrow a few of these style elements for the next iteration of the Mustang?" Check out our image gallery above and then let 'em know what you think in the Comments below.

STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.