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Ford tops mid-year ranking of brands in the US

YouGov's mid-year Brand Index rankings of America's best perceived brands has been released, and Ford has found its way to the top. The Dearborn, Michigan based manufacturer beat out online shopping giant Amazon, The History Channel, and home improvement superstore Lowe's, to take the top spot.
Ford jumped from sixth overall in 2012 to first for 2013, but those that have been watching these rankings shouldn't be hugely surprised. Ford was rated the best perceived automotive manufacturer by the same organization last year. The Blue Oval's success on the overall brand rankings is made all the more impressive by the complete lack of other automakers on the list.
YouGov (that is, survey respondents) cited Ford's first quarter of 2013 business, which saw an increase in market share and the best earnings recorded in over 10 years. Successfully launching the Focus and Fusion (pictured) and keeping them fresh in the minds of consumers has also contributed to Ford's best overall score.

Ford idling Michigan Assembly Plant to trim Focus, C-Max supply

Ford will be putting the brakes on production at its Michigan Assembly Plant in Wayne, MI, idling production during the weeks of October 28 and December 16. Ford is citing the first drop in US sales in 27 months, a 4.2-percent dip in September, as the impetus for trimming their supplies, according to Automotive News.
Ford's deft management of its supplies has been part of its success over the years, and seeing supplies of Focus and C-Max, the two vehicles built at MAP, rise from 58 and 108 days, respectively, to 71 and 122 days over the span of a month was apparently all that was need to justify the trimming. As AN points out, the rule of thumb for many automakers is to maintain a 60-day supply of vehicles.
"Ford has been focused on keeping their pricing in check. Their operating margin is in double digits. Nobody else is there and they're obviously very proud of that," Alan Baum, an auto analyst with Baum & Associates told AN. Keeping the supply chain operating smoothly and not increasing supplies too much is crucial to that healthy profit margin. After all, a large supply lowers prices ,which, in turn, cuts profit. So while this news might not be great for employees at MAP, who now have an extra two weeks of vacation time, it's far from a sign of problems in Dearborn. Quite the opposite, actually.

15 vehicles most likely to surpass 200,000 miles

Americans drive a lot. Collectively, we put, on average, more than 13,000 miles on our cars each year according to the U.S. Department of Transportation. Because of this, a vehicle's ability to travel long distances without major problems is a huge consideration when it comes time to purchase a new one. It's also worth remembering that keeping an older car on the road instead of trashing it and buying new can be considered an eco-friendly decision. After all, it takes a lot of resources to build a car. iSeeCars.com, a website that aggregates used car listings from all around the country, recently ran through the numbers on millions of vehicles that are currently on the road to determine which last the longest. Alternatively, you could choose to look at this list as vehicles likely to be driven by owners who travel long distances. Either way, we've laid out the top 15 vehicles most likely to hit or even surpass the 200,000-mile mark. It's important to note that while these are the vehicles that have stood the test of time up until today, we can't guarantee future results if you decide to opt for one of these from a current model year. That said, unless we specifically say so in the text below, we've used pictures of current models for illustrative purposes. Now, with all of that out of the way, scroll on down for the top 15 vehicles most likely to crest 200,000 miles. 15: Toyota Sienna 14: Honda Odyssey The 15th spot and 14th spot on the list of the top 15 vehicles most likely to surpass 200,000 miles are both minivans. Spoiler alert: They will be the only two minivans on the list. According to iSeeCars, 3.2% of both of these family haulers crest the 200,000-mile mark, making them the best bets for families looking to put a ton of miles on their machines. 13: Honda Ridgeline 12: GMC Yukon The next spot on the list is occupied by the Honda Ridgeline pickup truck with 3.7% lasting past 200,000 miles. Unlike any of the other midsize trucks it competes with, the Ridgeline is based on a unibody chassis. Opting for this more car-like structure — as opposed to a traditional body-on-frame layout — allows Honda's hauler to ride and drive more like a car. Up next is the GMC Yukon, also with 3.7% past the 200K mark, and the first, but very much not the last, big traditional SUV you'll see on the list. In fact, get ready to see a whole bunch of 'em, including several from GMC parent General Motors.