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Detroit Three's lucrative pickup war intensifies as Ram makes big gains

DETROIT — The battle for profits from sales of large pickup trucks is intensifying among the Detroit Three automakers as sales of small cars in the United States shrivel. For decades Ford has had the single best-selling truck brand in its F-Series trucks. General Motors' Chevrolet brand was a solid No. 2, and Fiat Chrysler Automobiles' Ram was a distant third. Now, that hierarchy may be in flux. Sales figures for December and the fourth quarter released on Thursday show Ram tied with GM's Chevy for the No. 2 spot, as sales of the redesigned Ram pickup surged, fueled in part by demand for an optional 12-inch (30.48 cm) dashboard screen. Chevy not long ago held second place to Ford by a wide margin. GM executives said on Thursday they are bullish on their new GMC and Chevy trucks for 2019.Related: How the Detroit Three's pickups compare on paper 2019 Ram 1500 Laramie review 2019 Chevy Silverado 2.7L four-cylinder review 2019 Ford F-150 2.7L EcoBoost review "There's no doubt this segment (pickup trucks) is one of the epicenters of the auto wars," said Sandor Piszar, director of marketing for Chevrolet at GM. "It's been that way forever, and we wouldn't have it any other way." On Wall Street, investors give electric car leader Tesla a higher valuation than any of the Detroit automakers. But in the nation's heartland, big pickups remain far more popular and profitable than any electric car — and most other consumer vehicles of any kind. Large pickups generate at least $17,000 a vehicle in pretax profit for GM, the company has indicated in disclosures to investors. By contrast, many Detroit Three sedans are so unprofitable, their manufacturers have decided not to build them anymore. 'Hotly contested' Sustaining sales and pricing in the large-pickup segment will be critical in a year when most forecasters expect overall U.S. car and light truck sales to fall. Ford's U.S. sales chief, Mark LaNeve, on Thursday called the F Series "the backbone of our franchise" during a conference call, and added the "segment will continue to be strong, but hotly contested" in 2019. Automakers are banking on pickup truck sales to stay strong even if U.S. interest rates continue to rise. Rising interest rates translate into higher monthly car payments and are expected to deter some buyers in 2019. GM has said 27 percent of Chevrolet and GMC trucks — which can haul trailers by day and substitute for a luxury sedan by night — sell for more than $55,000.

Ford moving medium-duty F-Series production from Mexico to Ohio

A few more Ford trucks will be built in the US in the near future with news that production of the F-650 and F-750 medium-duty trucks will move from Mexico to Ford's Ohio Assembly Plant in Avon Lake, OH. Ford hasn't confirmed a precise timeline for the move, but The Detroit News claims the Blue Oval will make the shift later this year or in early 2015.
As Ford spokesperson Mike Levine reminded us, back in 2011, Ford announced in an investor release that it would shift production "after the [Ohio] plant stops current production of the Ford E-Series vans." According to that release, the Ohio factory will also receive $128 million in upgrades to build the new trucks, plus the F53 motorhome chassis and F59 commercial chassis.

Rivian R1T, Mini Cooper Electric owners happiest with their EVs

The J.D. Power 2023 U.S. Electric Vehicle Experience (EVX) Ownership Study is out, and there's change at the top. With the swelling adoption of electric vehicles in the U.S. over in the past two years especially, the third year of the EVX study changes focus to first-time EV buyers. Those two factors encouraged change at the top of both premium and mass-market segments. Among premium EVs, the Rivian R1T pickup scored overall victory in its first year of eligibility with a satisfaction score of 794 out of 1,000. The Tesla Model 3 takes second place with 759 points. Tesla had won the top two premium spots in the study in 2021 and in 2022. The average score in the premium segment was 756. The Tesla Model Y (754), Audi E-Tron (735), and Polestar 2 (724) filled out the list of the five eligible models this year. Among the ten eligible mass-market vehicles, the Mini Cooper Electric nabbed the overall win by scoring 782. The Kia EV6 came second with 762 points, keeping Kia in the top two; the Kia Niro EV won the mass-market segment the previous two years. The Ford Mustang Mach-E (742), Hyundai Ioniq 5 (738), and Volkswagen ID.4 (735) completed the top five, the Niro EV (733) in sixth. All were above the segment average of 730. The four models fell below the segment average were the Ford F-150 Lightning (723), Chevrolet Bolt EUV (716), Chevrolet Bolt (711), and Nissan Leaf (698). How are the scores derived? J.D. Power worked with EV app maker and research firm PlugShare to get owner responses in ten areas: accuracy of stated battery range; availability of public charging stations; battery range; cost of ownership; driving enjoyment; ease of charging at home; interior and exterior styling; safety and technology features; service experience; and vehicle quality and reliability. Brent Gruber, executive director of the EV practice at J.D. Power, said, "Recent vehicle launches from both new brands and traditional automakers have had a profound effect on what factors are most important in the ownership experience. Today’s EV owners are looking for quality, reliability, driving enjoyment, safety and technology features." The Mini, in fact, scored highest of any premium and mass-market EV in the studyÂ’s highest-weighted index factor, quality and reliability.