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UAW prepares for more strikes in the U.S. as Ford Canada talks extend

DETROIT — The United Auto Workers union said it would announce on Friday more U.S. plants to strike if no serious progress was made in talks with the Detroit 3 automakers, as a Canadian union held off on an immediate walkout at Ford's operations in Canada. The UAW last week launched a strike against Ford, General Motors and Chrysler parent Stellantis, targeting one U.S. assembly plant at each company. "We're not going to keep waiting around forever while they drag this out," UAW President Shawn Fain said in a video message late on Monday setting the new deadline after complaining about a lack of progress in recent talks. "We're not messing around." Ford's contract with Canadian union Unifor, which represents about 5,600 workers at three plants in Canada, expired at 11:59 p.m. EDT on Monday (0359 GMT on Tuesday). The union said early on Tuesday that negotiations had been extended for 24 hours after it received a "substantive offer" from Ford. "Unifor members should continue to maintain strike readiness," it added. Ford said in a statement it had agreed to continue negotiations beyond the contract deadline in hopes of reaching a tentative agreement. The company has two engine plants in Canada that build V8 engines for F-Series and Super Duty pickups assembled in the United States. It also has an assembly plant in Ontario. Any walkout by Canadian workers that would shut down those engine plants could cripple U.S. production of Ford's most profitable vehicles, even if the UAW decides not to order walkouts at truck plants in Kentucky; Dearborn, Michigan; and Kansas City, Missouri. "Ours is a small but highly consequential footprint for Ford operations in North America and this is our leverage, and we will use it," Unifor National President Lana Payne said in a video message earlier on Monday. Unifor has been seeking improved wages and pensions, as well as support in the transition to electric vehicles and additional investment commitments by Ford. Once the Ford deal is completed, Unifor will turn to getting agreements with GM and Stellantis, whose deadlines were extended during the talks with Ford. U.S. NEGOTIATIONS CONTINUE Talks between the UAW and the Detroit automakers continued on Monday as the U.S. strike dragged on for a fourth day with little sign of progress toward a deal. Some 12,700 workers are striking at the three U.S. plants. The union and companies are at loggerheads over pay and benefits for workers.

Oprah at it again, gives car away on Jimmy Kimmel Live!

Oprah Winfrey loves giving away cars. Not only has she given Pontiac G6 sedans and Volkswagen Beetle retro-mobiles to everyone in the audience of her past show, but the other night on Jimmy Kimmel Live! she gave another car away to one lucky audience member, while yelling her now-famous line: "You get a car!"
Although the acting of Oprah and Jimmy Kimmel was obviously staged for this giveaway, the reaction from the woman in the audience was genuine shock as she found out that she had just won a new Ford Fusion Energi. Congrats!
Not to take away from what Oprah and Jimmy pulled off, but our cynical sides have to wonder if there isn't more than just a little coincidence that this giveaway took place on the same day that Ford announced a fuel economy reduction for the C-Max hybrid. You be the judge... Scroll down to watch the short clip from the episode.

Truckmakers squabbling over who can sell Jimmy Fallon a pickup

Snagging a celebrity endorsement is a big deal for automakers, as evidenced by the recent efforts of the Detroit Three to try and woo The Tonight Show's newest host, Jimmy Fallon, into one of their trucks.
After announcing during Wednesday night's show that he was in the market for a pickup truck, Fallon set off a firestorm of efforts on Twitter, with both Ford and Chevrolet petitioning the funnyman to test out a truck. According to Ad Age, Ford recommended the King Ranch edition of its next-generation F-150 while the show was still airing. Chevy, meanwhile, waited until the next morning to pitch a Silverado to Fallon.
The winner of this social media feeding frenzy, though, was Ram. Promoting a variation of its "Guts, Glory, Ram" tagline, the Auburn Hills-based manufacturer created the hashtag #GUTSGLORYFallon. It even went so far as to park a Ram 1500 outside 30 Rockefeller Center in New York, where The Tonight Show is filmed. On the back of the Ram sat a sign, reading "Big enough, Jimmy? Test it out," referencing a joke from the Wednesday show.