2012 Ford F-150 Svt Raptor Crew Cab Pickup 4-door 6.2l on 2040-cars

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GM also sheds parts from its pickups to boost payload ratings

The row between Ford and Ram over who boasts the best-in-class tow rating for heavy duty pickups has revealed a number of things. Chief among them is a report that Ford removes items like the spare tire, jack, radio and center console from its vehicles in a bid to lower its base curb weight and therefore keep the truck's gross vehicle weight rating down.
For those that need a refresher, GVWR is the vehicle's curb weight plus its maximum payload. A lower GVWR allows Ford to station its F-450 among the so-called Class III pickups, despite the fact that internally, it has the makings of a more brutish Class IV truck.
Ford explains away these deletions, saying a customer could order their vehicle in such a manner. It has also come to light that Ford is not the only automaker to engage in such practices.

2015 Ford Mustang to make world debut on Dec. 5 [w/video]

Between a bevvy of spy shots, speculative renders and insidery images from the halls of Car and Driver, we've got a pretty decent idea of what the 2015 Ford Mustang might look like. Still, we're excited to see the real deal as soon as possible.
Turns out that Ford has told us just when that first official look might come, too, although it has chosen somewhat of a backdoor fashion for dropping the news.
The video below popped up on the Ford Mustang YouTube channel this morning, promoting a social media effort called #MustangInspires on. The video and hashtag ask fans of the pony car to share pictures of the car - or "photographic stories of inspiration" - on Instagram, Facebook, Twitter, etc. But the truly interesting part of the video description is that which mentions taking "the cover off the all-new Mustang" on December 5. Consider our calendars marked.

Lincoln 'not true luxury' yet, says Ford design chief

Lincoln is "not true luxury," according to Ford's design boss, J Mays. His statements come from a story in The Detroit News that saw candid language on the issues facing Ford's troubled premium brand. Notably, there's a need for a strong character, with Mays saying, "Every brand needs to have a DNA and a unique selling point and things in the vehicle that make you think, 'That's that particular brand.'"
With a range of rebadged Fords, it's not hard to see why that DNA is missing. Mays hinted that a full recovery for Lincoln will be a ten-year process, that's been kicked off with the MKZ sedan. While that car is still largely a Ford Fusion under its extremely pretty wrapper, it's the first Lincoln in some time to inject its own unique take both through the exterior styling and through interior features, such as the vertical, pushbutton gear selection.
Some analysts weren't so certain about Mays' 10-year estimate. Jim Hall of 2953 Analytics thinks it'll be more like 30 years before Lincoln can show a true return to form. The issue, as Hall explains it, is that, "luxury has a degree of exclusivity," that Lincoln just doesn't have. Michelle Krebs from Edmunds adds, "it's definitely a wanna-be luxury brand," comparing the troubled American brand with Infiniti and Acura, two other brands that have struggled to find their place in the luxury market.