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Marchionne wants Maserati to be FCA's new Ferrari

Fiat Chrysler Automobiles is gearing up to spin Ferrari, its most profitable brand, off into another company, and float its stock on the open market. That means it's going to need another profit-driver to generate income for the rest of the group. And according to its chief executive Sergio Marchionne, that mantle will soon be picked up by Maserati. FCA is betting big on Maserati, which has long stood as a niche marque with a limited array of models and low sales numbers. In addition to the recently introduced Ghibli and Quattroporte sedans – now crucially offered with diesels and all-wheel drive – Maserati is preparing to roll out the Levante crossover that promises to do for the Modenese marque what the Cayenne did for Porsche. Due in part to the success of its first crossover, Porsche turned itself from a niche sports car manufacturer into an immensely profitable automaker that was (nearly) capable of buying out the entire Volkswagen Group. Maserati's resurgence is part of a two-pronged assault FCA is plotting against its German rivals. Maserati will be charged with taking on the higher end of the Mercedes, BMW, and Audi ranges (from the E-Class, 5 Series and A6 upwards). Meanwhile, Alfa Romeo will go after the lower end of the luxury spectrum with the new Giulia (aimed at the C-Class, 3 Series and A4) and other models to follow. FCA aims to turn Maserati and Alfa Romeo (along with Jeep) into global brands, broadening the narrow geographical appeal they have held until now. In order to generate enough profit to support the rest of the group as Ferrari has, Maserati will need to find a way to increase its profit margins. Bloomberg reports that Ferraris command a 13-percent profit margin, and while the ten percent that Maseratis list for is still triple that of the FCA average, slow sales are forcing some dealers to offer deep incentives that cut significantly into that margin. Related Video:

Shell Ultimate Automotive Enthusiast contest returns to send winner to Barrett-Jackson and Maranello

The first Shell V-Power Ultimate Enthusiast contest was held last year and sent finalists to a VIP experience at the Barrett-Jackson auction in Scottsdale, while the grand prize winner went to Maranello, Italy for some intimate time with Ferrari. The Dutch member of the seven sisters is doing it again this year: from now until September 17 anyone who wants a chance to live the same adventure can submit stories and photos that prove why they're the ultimate enthusiast.
Among the judging panel will be Roger Penske, Craig Jackson of Barrett-Jackson, drag racer Don Prudhomme, Tony Marini of Hot August Nights, Car and Driver chief Eddie Alterman, Road & Track honcho Larry Webster and last year's contest winner Harold Craige (pictured above with his wife at Fiorano).
Anyone in the US is welcome to submit. Three finalists will be flown to Scottsdale for a three-day VIP tour of Barrett-Jackson's January action, and they'll get a year's worth of V-Power premium gasoline. The grand prize winner will be announced in Arizona, and that person will get a week in Italy to explore the Ferrari factory complex and drive one of the company cars on the Fiorano track. Having been to the Maranello factory ourselves, we can attest that it's a bucket-list item for anyone who truly digs cars.

The pre-race and first in-race report from Le Mans

The 2013, 90th anniversary edition of the 24 Hours of Le Mans has begun, tragedy marking the opening laps with the death of Allan Simonsen. We're at the track now as a guest of Audi and plan to stay through the evening, and even we haven't been able to find out what caused the accident - the only video is from just after the incident, and beyond the statement from ACO there's been no more news. The Aston Martin in the LM GTE Am class and its all-Danish drivers had taken pole in its class and was one of the favorites to win.
The pre-race report will come first, and even thought we can't spoil the race because we're only five hours into it at the time of writing, we'll put all of the news at the end in case you don't even want the updates.
Or you can go straight to the high-res galleries above.