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Ferrari IPO worth $1 billion to launch imminently

Or maybe not. Back in July, we reported that Ferrari's initial public offering could come any day, based on what FCA honcho Sergio Marchionne told reporters at an international economic forum. Marchionne himself ensured investors that the Maranello automaker was "days away" from filing the paperwork. That didn't happen. Now it's October, and the rumormill is churning about all things Ferrari IPO on the news that the company has filed amended IPO documents with the SEC on September 22. Like last time, the launch is apparently imminent – as early as today, reports CNBC – and sources are hearing an offer of $1 billion in stock, or roughly 10 percent of what FCA believes Ferrari to be worth. Back in July, Marchionne insisted that Ferrari was worth as much as $11 billion, despite experts at the time pointing out that this was much higher than even the company's internal assessment of the brand's value. Bloomberg is also reporting that demand for Ferrari stock may exceed supply by as much as 10 times, even before the IPO. Much of this value (as much as half) is derived from the brand as intellectual property, as opposed to its assets or profitability. Part of the brand value equation is Marchionne's attempt to reposition Ferrari as a "luxury" brand, as Business Insider notes – the word "luxury" is mentioned 151 times in the document. The broad universe of branded Ferrari goods, like luxury clothing and toys, are a strong illustration of Ferrari's power as a brand. For traditionalists and Ferrari fans jittery at the thought of their beloved manufacturer subject to the whims of shareholders, a few calming notes. Tech Times reports that the documents confirm that Ferrari will remain incorporated as an Italian company. More importantly, there's no indication at present that Ferrari's new emphasis on "luxury" will change their product plans, meaning ever-faster exotic cars will continue to roll out of Maranello for now.Related Video:

Race Recap: 2013 Italian Grand Prix is mistakes, gremlins and metronomes [spoilers]

The low-downforce, 5.793-kilometer circuit in Monza, Italy is known as the Temple of Speed, but only a few of the qualifying performances would have clued you into it. Sebastian Vettel and Mark Webber in the Infiniti Red Bull Racing chassis' lined up first and second, and it didn't seem like Vettel had to work too hard to do so. Nico Hülkenberg truly lived up to his nickname, The Hulk, and put his Sauber third on the grid, a massive drive and turn-of-speed that even he didn't expect, especially with his teammate Esteban Gutiérrez down in 13th.
The rest of the top ten was what you might expect. Shenanigans at Ferrari ended up with Felipe Massa out-qualifying Fernando Alonso for fourth and fifth, a situation that led to Alonso calling his team either "stupid" or "genius," depending on how you translate his Italian, his sarcasm and his honesty. They were followed by Nico Rosberg in the Mercedes-AMG Petronas, the soon-to-be Infiniti Red Bull driver Daniel Ricciardo in the Toro Rosso, the McLaren duo of Sergio Perez and Jenson Button and the second Toro Rosso of Jean-Eric Vergne.
Why wasn't Kimi Räikkönen at Lotus in that group? Because his car only had the pace to make 11th on the grid, so he said. And behind him, Lewis Hamilton - who "drove like an idiot," in his words - in the second Mercedes.

Ferrari reports fewer sales, more profit to prove strategy is working

Ferrari's angle of emphasizing exclusivity by limiting deliveries is appearing to bear fruit. The company posted a 7.1-percent increase in revenues to 1.7 billion Euros ($2.2 billion at today's exchange rates) during the first half of 2013. Net profits, meanwhile, saw a jump of 20 percent to 116.2 million Euros ($153.5 million). The Prancing Horse delivered 3,767 cars, which, while an increase of 2.8 percent, represents a rate of growth that's slower than in the first quarter of 2013.
While Ferrari may be actively trying to slow its sales down to below 7,000 in 2013, it's seen increased numbers in the US, Great Britain and Germany, along with double-digit growth in the Middle East and Japan (39 percent and 28 percent, respectively).
The move to limit sales should have a greater impact on the numbers that come in later this year, which we told you about back in May. Ferrari's controversial move has already seen a drop in sales to China, which saw 50 fewer Prancing Horses than this time last year.