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Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

Dodge to resurrect Scat Pack?

Before social media ever existed, if automotive enthusiasts wanted to be noticed or recognize other fans, they joined a car club. For Dodge muscle car lovers from 1968 through 1971, that group was known as the Scat Pack. Just like the Charger, Challenger and Dart nameplates, it looks like the Scat Pack could be getting a resurrection by Chrysler.
Automotive News is reporting that Chrysler recently renewed its trademark on the Scat Pack name, and while this is in no way a guarantee that the name will return, AN talked to Tim Kuniskis, Dodge President and CEO, who stoked the fire a little more. In the article, Kuniskis said that the name is "a very important part of our history" and added that "we like the whole idea of having a Scat Pack of cars." Scat Pack models were identified by their bumblebee stripes and helmet-wearing bumblebee logo, and the idea of a modern Scat Pack doesn't seem all that outlandish in light of recent vehicles like the Charger SRT Super Bee and the Ram 1500 Rumble Bee Concept.
What do you think, is this a cool idea, or is it just an unwelcome bit of nostalgia? Have you say in Comments.

Why the Charger Hellcat can't be ordered with a manual transmission

Fans of truly irreverent amounts of horsepower will find lots to love in the form of the 2015 Dodge Challenger and Charger Hellcat models. Both of them send 707 ridiculous horsepower to the rear wheels; the only question is whether you want your absurdity delivered with two or four doors. Oh, and whether or not you want the option of a manual transmission.
If you prefer rowing your own gears, the choice is made for you; there is no manual gearbox option available on the Charger Hellcat, or any Charger model at all, for that matter. Wonder why? Well, besides the fact that almost nobody - sorry, clutch fans, but it's true - would choose to buy a Charger with a manual transmission, that is? The answer, according to an industry insider in a post written on Jalopnik's Opposite Lock forum, is the floorpan.
It's probably not a surprise to most of our readers that the Dodge Challenger and Charger share a large portion of their chassis structure, which is codenamed LX at Chrysler, but there are still some significant differences under the skin due to the shorter wheelbase and two-door coupe bodyshell of the Challenger, as opposed to the sedan shape of the Charger. One of the differences is the floorpan, the huge chunk of sheetmetal that makes up the floor of the car and props up such essential items as the car's seats.