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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

2018 Dodge Challenger SRT Demon First Drive | Don’t fear the Demon

"If you're not hurt, we'll be really pissed. If you are hurt, we'll still be pissed, but not quite as pissed." These are the words from Jim Wilder, the vehicle development manager of the 2018 Dodge Challenger SRT Demon, that echo through our head as we slide behind the wheel of the car for the first time. He was warning us about driving beyond our abilities, and keeping the car out of the wall. With 840 horsepower and 770 pound-feet of torque on tap from its supercharged, 6.7-liter V8, the Demon does 0-60 miles per hour in 2.3 seconds, and 0-30 mph in a second flat. If something does go wrong, it'll happen quickly. Following that talk, we had our guts sloshed as a passenger in a blurry eighth-mile run, giving us a taste of the G forces (the Demon can pull 1.8 G in a straight line) we'd feel when we got in the driver's seat for our own pass down the drag strip. We're already sweating. It had rained - you could describe it as torrential - the day before. The grassy parking areas surrounding Lucas Oil Raceway were still flooded, but any water on the pavement had evaporated and hung in the air. Combined with the heat, we were sticky and uncomfortable. In Drag Mode, the Dodge Demon's air conditioning turns off. Any condensation that it could leave on the track would be a problem, plus we need to reduce parasitic power losses for a faster run. The system is still working, though, the refrigerant diverted to the chiller system cooling the air coming into the engine. There's still condensation, but the Demon collects it on a catch pad to keep it from ending up on the pavement. We're also required to roll the windows up when entering the drag strip. For one thing, it helps keep the smoke out of the cabin during the pre-staging burnout. So, yeah, it's hot as Hell in the Demon. We pull through the water box and run through the sequence – which involves holding the "OK" button on the steering wheel usually used to navigate menus, and applying a specific amount of brake pressure before getting on the throttle to initiate the burnout. This gets any crud off the rear tires and heats up the rubber. There are multiple ways to launch the Demon. We had an instructor sitting in the passenger seat as we pulled up to the beams that trigger the Christmas tree at Lucas Oil Raceway. He walks us through the most complicated of the three he had explained to us just minutes before when we were in the passenger seat.

Dodge Journey to get a performance-focused replacement in 2022?

The Dodge Journey is neither fast nor agile, but it has proved a hard-to-hit target for everyone trying to figure out what the next generation will hold, including Fiat Chrysler. In 2014, the automaker's five-year plan for Dodge included an all-new Journey in 2016, and a hotted-up SRT version of the crossover come 2017. In 2016, "supplier sources" told Automotive News a new Journey on rear-drive Alfa Romeo's Giorgio platform would show for the 2019 model year, and production would be moved from Mexico to Italy, Those prognostications came to naught, the 11-year-old Journey riding on its Mitsubishi-based platform into 2020 with fewer options. Now Mopar Insiders says the next-gen Journey could come in 2022 as an early 2023 model, still on the Giorgio platform and given a performance-focused brief. According to MI, the new Journey — and it's not clear if the name will be retained — comes in strict two-row, five-seater guise. It "will be around the size of the Stelvio," the Alfa Romeo coming in at 184.5 inches. Previous reports have said the Journey will be shorter than the current 192.4-inch model, but longer than the Stelvio. The Dodge Charger is said to donate major styling cues, and there will supposedly be a Scat Pack trim. Under the hood, the entry-level engine will be the same GME 2.0-liter four-cylinder in that makes 276 horsepower and 306 pound-feet of torque in the Stelvio. MI believes a Hemi V8 will make the options list, hence the Scat Pack. Previously, other outlets have figured a turbo V6 like that in the Alfa Quadrifoglio models will stand in as the upgrade, although the model is "being developed with V8s in mind." Any engine choice is expected to be paired with an eight-speed transmission. All of those options far outdo the 2.4-liter four-cylinder with 172 hp and 165 lb-ft, shifting through a four-speed automatic, which is the only powertrain possible for the 2020 Journey. The platform switch and the change to rear-drive will greatly enhance on-road manners and performance, but MI believes an all-wheel-drive option should make the transition. If Journey production moves to Italy from Mexico, Fiat Chrysler will open up capacity in North America for big-profit crossovers and trucks, and get more from its underutilized European operations. Rumor says the Journey would roll down the same lines as the Stelvio in the Cassino Assembly Plant; the crossover is still sold in Europe and other markets as the Fiat Freemont.