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Junkyard Gem: 1978 Chrysler LeBaron Coupe

From the early 1930s through the middle 1970s, Chrysler used the LeBaron name (taken from a coachbuilder eventually consumed by the car company, much as Fleetwood and Ghia were absorbed by GM and Ford, respectively) on high-end Imperial models. Then, facing decreased demand for mammoth land yachts thanks to certain geopolitical events, Chrysler created a separate LeBaron model, based on the midsize platform used for the Dodge Diplomat/Plymouth Gran Fury. Production of this LeBaron began in 1977 and continued until the debut of Lee Iacocca's famous K-Car LeBarons for the 1982 model year. While you'll find the occasional Diplomat these days, the 1977-1981 LeBaron has become all but extinct. Here's a crash-victim '78 in a Denver car graveyard. Plenty of times, I'll find discarded cars of this era that seem to have moldered outside for decade after neglected decade, but this one drove to its final crash. That means that the 318-cubic-inch (5.2-liter) V8 under the hood would be a good bet to buy for another Chrysler project… but nobody seems interested, because this Malaise Era engine made only 140 horsepower when new. The base engine in the 1978 LeBaron was a 110-horse Slant-6, so at least this car had the upgrade. Sure, the Diplomat was the not-so-plush successor to the non-plush Aspen/Volare and the even-less-plush Dart/Valiant, but Chrysler installed a reasonably nice interior in the Diplomat's Chrysler-badged sibling. This one has the standard "Cortez" cloth-and-vinyl bench seat, but not the optional power windows or door locks. This one has stickers for Run-D.M.C., Public Enemy, Slayer, and MegadethÂ… plus one for the Oakland Raiders, hated rivals of Denver's local sportsball team. I'm pretty sure the car was not being driven by the original purchaser when it crashed. Believe it or not, this car was available with a four-on-the-floor manual transmission and a V8 engine. Were any sold that way? I wouldn't bet on it. Molded-in faux stitching proved very popular in American cars of the late 1970s and early 1980s. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This advertisement may have resulted in some cannibalization of Cordoba sales, though the Pontiac Grand Prix stood as the primary rival for the '78 LeBaron coupe. Featured Gallery Junked 1978 Chrysler LeBaron Coupe View 39 Photos Auto News Chrysler Automotive History Coupe Chrysler LeBaron Junkyard Gems

Fiat Chrysler, Peugeot announce merger as world's No. 4 carmaker

MILAN  — Fiat Chrysler and France's PSA Peugeot said Thursday they have agreed to merge to create the world's fourth-largest automaker with enough scale to confront big shifts in the industry, including a race to develop electric cars and driverless technologies. Italian-American Fiat Chrysler brings with it a strong footprint in North America, where it makes at least two-thirds of its profits, while Peugeot is the No. 2 automaker in Europe. Both lag in China, however, despite the participation of Peugeot's Chinese shareholder, Dongfeng, and are playing catching up in developing electric vehicles. Fiat Chrysler shares were trading up 9% at 14 euros in Milan, while PSA Peugeot shares were down 3.2% to 22.84 euros. The 50-50 merger is expected to offer savings of 3.7 billion euros ($4 billion), which the automakers expect to achieve without any factory closures — a concern of unions in both France and Italy where the carmakers have more overlap. Fiat Chrysler's strongest brands are Jeep SUVs and Ram trucks and it is focusing on relaunching its premium and luxury brands, Alfa Romeo and Maserati, with a focus on hybrid engines. It still makes smaller cars under the Fiat marquee, mostly for the European and Latin American markets. PSA Peugeot makes mostly small, city-friendly cars, family sedans and SUVs under the nameplates of Peugeot, Citroen and Germany-based Opel, which it bought in 2017. That is where the companies can expect to have the most overlap. The new company would be worth $50 billion, with revenue of 170 billion euros ($189 billion). It would produce 8.7 million cars a year — still behind Toyota, Volkswagen and the Renault-Nissan alliance, which make over 10 million each. Once a merger is finalized, PSA Peugeot CEO Carlos Tavares will be chief executive of the new company, with Fiat Chrysler Chairman John Elkann becoming chairman. Fiat Chrysler CEO Mike Manley will have a senior executive role. "This convergence brings significant value to all the stakeholders and opens a bright future for the combined entity," Tavares said in a statement. Manley called it "an industry-changing combination," and noted the long history of cooperation with Peugeot in industrial vehicles in Europe. The 11-member board will be made up of five members from each company plus Tavares, who is locked in as CEO for five years.

2020 Chrysler 300 gets new colors, a new package, and new prices

Although the Chrysler 300 is doing a pretty good impression of a listless, drifting ghost ship, there are product planners at the helm, and they have giveth and taken away for the 2020 model year. As with the last time we got news about the 300, some of this comes from Mopar Insiders instead of Fiat Chrysler, and it appears the Chrysler build site hasn't caught up to everything yet. Perhaps most important to prospective buyers, which is reflected on the build page, prices have risen anywhere from $50 to $370 across the lineup. The 2020 prices and the changes compared to 2019 are: Touring RWD, $29,590 (+$120) Touring AWD, $32,340 (+$370) Touring L RWD, $33,115 (Unchanged) Touring L AWD, $35,865 (+$250) S RWD, $36,695 (+$50) Limited RWD, $38,595 (+$100) S AWD, $39,445 (+$300) Limited AWD, $41,345 (+$350) C RWD, $41,995 (+$50) The Sport Appearance Package on the Touring trim needs a little more money, too, going from $1,295 to $1,495. The package puts on a 300S grille with a black chrome surround, gloss black window surrounds, black headlight bezels, black LED taillights, bright chrome wing badges with black inserts, and 20-inch Black Noise wheels on the RWD model, 19-inchers on the AWD. From last year's palette of eight colors, two are no more: Maximum Steel and Ceramic Grey. Frostbite, a popular white offered on the Dodge Challenger and Charger, has been added to the 300's choices. New hues Amethyst and Canyon Sunset will be added but are late availability. Inside, Black/Linen and Mocha interior colors increase the choice. The $475 Interior Appearance Group that brought features like bright pedals and premium floor mats has been done away with, too. The build site doesn't show the Red S Appearance Package for the 300S trim, but it's a thing. The option includes Black Noise exterior badging with red inserts on the wing badge, a red "S" badge on the decklid, and 20-inch Black Noise wheels on the RWD model. It can be paired with a new Radar Red interior which is also nowhere to be found on the configurator. The Red S Appearance Package can be paired with any exterior color except Frostbite, and costs $295.