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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Watch this time-lapse build of the Chevy SS for NASCAR

There's only about a week left until we get our first look at the production version of the 2014 Chevrolet SS sedan, but Chevrolet NASCAR teams have been looking at the race version of the car all winter. Autoweek has posted a really neat time-lapse video showing just a portion of what it takes to build one of NASCAR's new Gen6 stock cars.
Though the video is quite brief, it does show almost the entire build process starting with just the car's nose, and it gives us a good look at how integral the template is to the final product. As a bonus, Hendrick Motorsports also provided some videos showing two of its teams performing pit stop tests over the winter. The second video shows some of the more detailed aspects of the racecar's rear end, including the stock-looking trunk cutout and a newly mandated rear bumper extension that will be used on super speedways like Daytona and Talladega.
To see what Team Chevy has been up to all off-season, check out all three videos posted after the jump.

Recharge Wrap-up: Chevy bi-fuel Silverado 3500HD Chassis Cab, VW Car-Net works with Apple Watch

Volkswagen's Car-Net app will be compatible with the Apple Watch. Using the app, owners will be able to lock and unlock their car, check charging status or fuel level, locate their car, flash the lights, and honk the horn of their vehicle remotely from their wrist. E-Golf owners can begin or end charging or operate climate control through their Apple Watch. The app can also monitor other household drivers with speed and boundary alerts - perfect for the parent who lends their car to a teenager. Read more in the press release from Volkswagen. Chevrolet is launching the bi-fuel 2016 Silverado 3500HD Chassis Cab. The work truck will now offer a version that will run on both gasoline and compressed natural gas (CNG). "CNG burns cleaner and costs less at the pump than gasoline, making it an appealing option for fleets," says GM's Ed Peper. Companies like Southern California Gas Co. find that trucks like this meet their work needs and help them achieve their goals of greening up their fleets, GM says. Read more in the press release from GM. UPS has made a deal to buy renewable natural gas from Clean Energy Fuels. This make UPS the biggest user of natural gas in the shipping industry. Clean Energy Fuels, co-founded by T. Boone Pickens, will provide UPS with its Redeem brand natural gas, which uses methane captured from landfills. UPS hopes to log 1 billion miles with its alternative fuel and advanced technology fleet by 2020. "Our rolling laboratory approach provides a unique opportunity for UPS to test different fuels and technologies," says Mitch Nichols of UPS. "Today's RNG agreement will help mature the market for this promising alternative fuel." Read more in the press release below. UPS BECOMES NATION'S LARGEST USER OF RENEWABLE NATURAL GAS IN SHIPPING INDUSTRY New Agreement with Clean Energy Will Help Grow Market for Use of Methane Gas from Landfills as Fuel Atlanta, May 5, 2015 – UPS® (NYSE:UPS) today announced it has entered into an agreement to purchase renewable natural gas (RNG) for its delivery vehicle fleet from Clean Energy Fuels Corp. (NASDAQ: CLNE). The deal signifies UPS's plan to significantly expand its use of renewable natural gas for its alternative fuel and advanced technology fleet. The company has a goal of driving one billion miles using its alternative fuel and advanced technology fleet by the end of 2017. Clean Energy Fuels, co-founded by T.