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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Submit your questions for Autoblog Podcast #323 LIVE!

We're set to record Autoblog Podcast #323 tonight, and you can drop us your questions and comments regarding the rest of the week's news via our Q&A module below. Subscribe to the Autoblog Podcast in iTunes if you haven't already done so, and if you want to take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
Discussion Topics for Autoblog Podcast Episode #323
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How to locate a fleet Chevy Caprice PPV you can buy

The Chevy Caprice shares the same platform as the now-defunct Pontiac G8 and Chevy's SS sedan. The Pontiac G8 received excellent reviews, but the economy was not doing so well, and gas prices were high, so no one bought them and Pontiac went under. The Caprice PPV is available with a 3.6-liter V6 with 300 horsepower or a 6.0-liter V8 with 355 hp. It comes standard with heavy-duty suspension and a limited-slip differential on the V8 model. The Chevy Caprice also received praise for its handling and road manners and even received a perfect score in a past assessment by the LA County Sheriff's Department. Unfortunately, you won't be able to buy one new even if you want one. The Chevy Caprice PPV is a fleet vehicle available only to law enforcement. However, if you go on Cars.com, select Chevrolet in the dropdown, click all types of vehicles, change the year filter from 2011 to 2015 and type in the keyword Caprice, lo and behold, listings for pre-owned Caprice PPVs appear. Many of these have low mileage and were not sold for whatever reason, and they sat around. Some come with the remainder of the three-year / 36,000-mile bumper-to-bumper warranty and a five-year / 100,000-mile warranty on the powertrain. Those who have strong negotiating skills can extend the bumper-to-bumper warranty a couple of years for around $1,500 or less. The purchase price of the Caprice PPV is around $30,000 to 34,000. The pre-owned ones are less; dealers took the brunt of the depreciation cost. Best of all, the bonus of driving a Chevy Caprice PPV is everyone driving around you will follow the speed limit and every motor vehicle rule in the book because they think you are the law. Used ex-law enforcement fleet purchase are risky. But this is too unique to pass up, go buy one quick. There are only a couple in the country at the moment. Follow me on Twitter: Donkleblanc Related Video: Image Credit: wikimedia Chevrolet Used Car Buying Police/Emergency chevy caprice chevy caprice ppv open road