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The Opel GT is the concept General Motors should build for the US

Now is the time. General Motors should double-down on performance cars and build the Opel GT concept that's set to debut next week at the Geneva Motor Show. Better yet, sell it in the United States as the Chevy GT. Consumers are showing a thirst for performance cars not seen in decades. Ford has them coming in waves, with everything from the F-150 Raptor to a hotted-up Fusion. FCA US is unrepentantly building loads of Hellcats. GM should respond. The General's cupboard is hardly bare. With the Corvette, Camaro, and Cadillac's V-Series, GM has more than enough to compete with its crosstown rivals and anything Europe or Japan can throw at it. But there's also an opportunity. There's not many front-mid-engine, rear-wheel-drive, two-seat sports cars out there like the Opel GT concept. A Chevy GT that used that layout and captured some of the concept car's proportions and curves would ignite a different kind of passion in enthusiasts. It would be Miata-like. With Chevy branding, this sports car would be the everyday exotic. The concept has a turbocharged 1.0-liter three-cylinder engine, which makes about 143 horsepower to motivate a structure that weighs less than 2,200 pounds. It can hit 60 miles per hour in less than eight seconds. All of those numbers are within the front-engined Miata's territory. This new Opel is inspired by two great mid-1960s concepts that helped put its design studio, and that of its sister brand, the British Vauxhall, on the map. (The GT concept is also technically a Vauxhall, as the brands are linked in GM's European strategy.) One of them, the '66 Vauxhall XVR remained a concept. The '65 Opel Experimental GT was on the road by 1968. That shows this is doable. There's precedent. The Saturn Sky and Pontiac Solstice shared a chassis with a modern GT during that trio's brief run. If GM ever makes this concept, Opel and Vauxhall should get their versions. But Chevy is the one that could make this car a global icon. Chevrolet GT. Make it happen. News & Analysis News: The potential return of the Ford Bronco is generating a ton of attention. Analysis: That's not news, per se. But when the Bronco6G.com fan site did a rendering of a next-generation Bronco, it almost broke the Internet. Everyone from Automotive News to Jalopnik picked up the illustrations. Our own post has drawn a lot of traffic and passionate responses. People are clamoring for the Bronco's return.

C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

Has Chevrolet gotten the formula right with the Malibu?

Since the Malibu's return in 1997, there has been an internal issue with Chevrolet with getting the midsize sedan formula right in its own way. Let's be frank, the Malibu had a boring beginning as a midsize sedan in 1997. We got the dreadful sixth-generation Malibu in 2004 that brought us an SS model that really didn't deserve the SS badge on it. Hell, its saving grace was fleet sales. But the tides seemed to shift when the seventh-generation Malibu came on the scene in 2008. With the determination of making the Malibu more competitive with other cars in its class, a lot of hard work and effort was put into making the seventh-generation Malibu a timeless and well-crafted vehicle. As an owner of a 2012 Malibu 1LTZ, I have to say that Chevy has fully accomplished it. I love the nicely designed exterior, the interior was comfy enough for those long trips to work each and every day, and it was a very quiet car in my opinion. And its fuel economy was decent, not too bad. The New York Times in 2008 referred to it as "A super Accord, but from GM." In some comparisons, the Malibu was ranked higher than the Honda Accord and the Nissan Altima. It also received the North American Car of the Year award. Love it or hate it, the seventh-gen Malibu was an overall big success for GM. But then in 2013 we got the eighth-generation Malibu. GM gave it a botched release, releasing an Eco model first (that was later discontinued), then later in the year GM released the regular Malibu models. Shifting to a new platform didn't help it either. Even though it separated it further from the Impala, which was built on the same platform as the last-gen Malibu, the shrinkage in legroom, its OK design language, and a poorly crafted interior helped contribute to its overall lackluster sales performance. Not to mention the cars in its class got 10x better than the Malibu as well. Just 18 months after the 2013 Malibu went on sale it received a mild refresh to try to help its OK design, but it didn't help at all. The fate of the eighth-gen Malibu was sealed early on. But wait, a new light came from GM early last year. It came in the form of the ninth-generation Malibu. I have to say, when the curtain came off of it last year, a huge sigh of relief came from me. To me it seemed that Chevrolet took that determination it had in crafting the seventh-gen Malibu and increased it this time around.