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C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

Hillary Clinton takes to campaign trail in a van called Scooby

It still seems way too early to even starting thinking about the 2016 presidential election, but candidates are already throwing their hats in the ring. Among the officially announced hopefuls so far is former Secretary of State Hillary Clinton. To kick off her run for office, she recently embarked on a long-distance road trip from her home in New York to the campaign battleground of Iowa. Rather than a limo, she was driven there in a conversion van (pictured above) that Clinton named Scooby after Hanna-Barbera's famous, mystery-solving dog. According to Yahoo Autos, the vehicle itself is a Chevrolet Express that has been customized by the Explorer Van Company, and Time says that it's also armored. Clinton isn't behind the wheel, though. All those years in public office mean that the Secret Service does the driving. Of course, the vehicle in Scooby Doo was named the Mystery Machine, and Scooby was mostly brown, not black. To explain the somewhat odd naming, Clinton traveled around in a brown van during her 2000 Senate campaign in New York, and it earned the nickname Scooby, according to Time. Apparently, the moniker has stuck for her latest ride. If the start of the Clinton campaign seems early, she isn't the first White House hopeful to arrive in Iowa this year. A bunch of possible Republican candidates already met at summits in the state at least twice to gain favor ahead of the caucus there. No word on what they were driving...

Subprime financing on the rise in new car sales, leasing too

We all remember the financial crisis that began several years back. At its core was a splurge of subprime lending for housing loans. The housing bubble burst, triggering a collapse of the mortgage-backed securities market. Apparently, those types of loans still exist in the automotive industry, and the market share for these types of "nonprime, subprime, and deep subprime," loans has grown 13.6 percent compared to the third quarter a year ago.
According to an Automotive News report, high-risk lending expanded to 24.8 percent of total loans in Q3, up from 21.9 percent for this time last year. As this level increased, average credit scores of borrowers dropped to 755, down from 763 a year ago. In that time, the average financing amount increased $90 per vehicle, to $25,963.
At 818, Volvo maintains the highest per-owner credit score, while Mitsubishi has the lowest, at 694. The highest rate of borrowers was at Toyota, with 14 percent of the market, followed by Ford with 13.1 percent and Chevrolet at 11.1.