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Star Wars Car Drives To The Dark Side Of Comic Con

When it comes to designing coveted collectible toys for sale at Comic-Con, the annual celebration of pop culture lifting off Thursday in San Diego, the sky's the limit for the designers at Mattel. Fittingly, the building where Mattel's dreamers conceive of their limited-edition playthings is just down the street from the Los Angeles International Airport. Inside the colorful design center - a Hot Wheels-themed shuttle bus transports employees from Mattel's parking garage - the designers have spent the past year working on 10 toys created especially for the Comic-Con crowd, including a replica of the Batmobile from the upcoming game "Batman: Arkham Knight" and a 9-inch-tall action figure of Superman killer Doomsday. "We don't have to worry about retail. We don't have to worry about margins," said Doug Wadleigh, Mattel's senior vice president of global brand marketing for boys and entertainment. "We don't have to worry about operational efficiencies. We only have to worry about creating the coolest toys for our fans. Period." It also offers some escape from Mattel's reality these days. Like other toy makers struggling in this digital, video-centric age, the company is trying to remain relevant in the retail world. Core brands like Barbie have seen less of a demand, with a 14 percent drop in sales in the first quarter of this year. Mattel had a net loss for the first three months ending March 31 that totaled $11.2 million. But things will at least seem rosier at Comic-Con, where eager buyers for the toys await (the only other place they will be sold is on the Mattel collector's site). Mattel's exclusives this year run between $20 and $85, but elite toys can fetch much more when they're put up for auction. The crown jewel for Wadleigh and his team this year is a Darth Vader die-cast car, the first official collaboration from Hot Wheels and the "Star Wars" franchise. The car - imagine if a Chevrolet Corvette C5 and the villainous Sith lord's helmet had a baby - comes in a sleek black box and encased in a replica of Vader's lightsaber, complete with a swooshing sound effect. "We've been trying to partner with Lucasfilm and Disney on this property for a long time," said Wadleigh. A full-size working replica of the Vadermobile will be on display at Mattel's booth at the massive San Diego Convention Center.

Chevy Bolt meets 2016 Nissan Leaf at LA NEDW event [UPDATE]

The 2015 National Drive Electric Week kicked off this past weekend with events happening all around the world. Our friends from Plug In America (PIA) send us some notes and pictures from one of the larger events in Los Angeles, CA. This event was special because it saw the debut of the 2016 Nissan Leaf and the west coast debut of the Chevy Bolt concept. The two electric vehicles were in the same place at the same time for the first time ever. Besides that little bit of electric vehicle history, the organizers helped facilitate 800 test drives, PIA co-founder Zan Dubin Scott told AutoblogGreen. The city of Los Angeles also gave proclamations to movie director Chris Paine (Who Killed The Electric Car? and Revenge Of The Electric Car) and the three national organizers of Drive Electric Week: PIA, the Sierra Club and the Electric Auto Association. Speakers at the event included names that should be familiar to AutoblogGreen readers: California state senator Kevin de Leon, race car driver Leilani Munter, and Dave Barthmuss of General Motors, among others. Joel Levin, the executive director of Plug In America, said during his speech that, "Electric cars are changing the world. Every time one of these vehicles gets sold, our air gets a little cleaner. We will take a big bite out of climate change. Our economy will not be subject to wild swings in gas prices. And we will not be involved in foreign wars over oil." Tell us about your own NEDW events (that happened already or are about to happen) in the Comments below. UPDATE: We received the text of Andrew Speaker's comments at the event. Speaker is Nissan's director of Electric Vehicle (EV) Sales & Marketing. We've included them below. Thank you, and good afternoon! On behalf of Nissan, we are proud to sponsor National Drive Electric Week, and we're excited to be able to celebrate it here in Los Angeles with all of you. This is actually my first National Drive Electric Week event, and I am inspired by the level of enthusiasm here today, and seeing everyone's passion for electric vehicles first hand. Nissan has had some big news in the last few days with the introduction of the 2016 Nissan LEAF, which is the world's first affordable electric car to get more than 100 miles of range on a single charge. The 2016 LEAF offers a new 30 kWh battery with an EPA-rated 107 miles of range... and its making its global debut here in Los Angeles.

Huge, pricey trucks haul jobs and profits for the Detroit Three

DECATUR, Texas — Mickey McMaster is on his 12th pickup truck. The 61-year old farm equipment dealer in Decatur, Texas, two weeks ago treated himself to a 2019 GMC Denali for around $69,000 — a reward for long hours at work. "For me this is the Cadillac of trucks, it's a real luxury vehicle," McMaster said. "I've worked my way up to afford a truck like this and it shows that I've earned it." McMaster is the kind of customer General Motors Co is banking on as it plans to add 1,000 jobs at a plant in Flint, Michigan that will build a new generation of its largest pickups. Demand from Texas and other heartland states for big pick-ups is providing a lifeline to many workers the No. 1 U.S. automaker is laying off at plants elsewhere. The Detroit Three automakers and thousands of their U.S. workers are counting on customers like McMaster to keep buying bigger and more luxurious pickup trucks even if overall U.S. vehicle demand weakens this year, as most analysts predict. At Flint, GM will build a new generation of its heavy-duty Chevrolet Silverado and GMC Sierras, including luxury models that are some of the most profitable vehicles on the planet. GM, Ford Motor Co and Fiat Chrysler Automobiles NV's Ram division own the segment and are each doubling down with new or redesigned models launching this year. Sales of heavy-duty pickups in the United States have grown to more than 600,000 vehicles a year, up more than 20 percent since 2013, according to industry data. Prices for luxury models can easily top $70,000. GM on Tuesday celebrated the launch of a new generation of heavy-duty GMC and Chevrolet pickups at the assembly plant in Flint, Michigan, that is now building all such trucks for the company. At the same time that GM is laying off thousands of U.S. workers and planning to shutter five North American factories, Flint is hiring. The plant runs on three daily shifts, six days a week. As the new model's assembly system ramps up, the plant's capacity will increase by more than 25 percent, plant manager Mike Perez told Reuters. The Flint plant plans to add 1,000 workers, more than half of the 1,500 factory workers who have asked to transfer from plants GM has targeted for shutdown as part of CEO Mary Barra's restructuring plan. "We're bringing in 50 to 100 people every week," said Perez. Workers last week were still finishing the job of retooling the Flint factory to build the new heavy-duty trucks as part of a $1.5 billion investment project.