1997 Chevrolet K2500 Cheyenne Extended Cab Pickup 2-door 5.7l on 2040-cars

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GM already raising prices on 2014 Silverado and Sierra pickups

General Motors must be pretty pleased with sales of its two newest pickups, the GMC Sierra and Chevrolet Silverado, as it's announced price hikes for both models, as part of a planned price tweak.
Prices will be bumped by as much as $1,500, although weirdly, they'll be offset by as much as $1,500 in cash-back offers through the end of October. Fox Business reports that GM spokesman Jim Cain said of the price hike, "With the sell down of the '13 models nearly complete, this price adjustment was planned and is a normal part of business."
The move, as Fox is quick to point out, is an interesting one, as sales of the twin pickups struggled last month relative to the Ford F-Series, while both of GM's crosstown competitors have been aggressively undercutting Silverado and Sierra prices. The F-150 starts at $24,070 and the Ram 1500 comes in at $23,600, not counting any cash on the hood. A base Silverado, meanwhile, retails at $25,575.

GM's Super Bowl ad puts Will Ferrell and EVs in Netflix shows

GM is kicking off the automotive Super Bowl commercial season with EVs and Will Ferrell. The ad highlights GM's new relationship with Netflix in which the automaker's many upcoming electric cars and trucks will appear. More specifically, the ad has Will Ferrell appearing in settings from major Netflix TV movies and shows such as "Army of the Dead" and "Squid Game," talking about how there's no reason not to have EVs there. And then he also appears with EVs in shows where they don't make sense, such as "Bridgerton" and "Stranger Things," but only to reassure people that Netflix won't be shoving new cars where they don't fit in. The GM lineup on display is pretty varied, with the GMC Sierra EV, Hummer EV, Chevy Blazer EV, and Cadillac Lyriq all making appearances. Most interesting is the Chevy Silverado EV Trail Boss in the "Stranger Things" part. Chevy hasn't said much about it beyond a teaser and saying it'll be a late addition to the line. It looks pretty much like the truck in the teaser with the black plastic front fascia and fender flares. But it gets different wheels, Trail Boss badges on the rear pillars, and a gloss black roof like the RST trim. Related video: 2024 Chevy Silverado EV | 2022 Chicago Auto Show

Submit your questions for Autoblog Podcast #316 LIVE!

We record Autoblog Podcast #316 tonight, and you can drop us your questions and comments regarding the rest of the week's news via our Q&A module below. Subscribe to the Autoblog Podcast in iTunes if you haven't already done so, and if you want to take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
Discussion Topics for Autoblog Podcast Episode #316
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