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Why the Corvette is Chevrolet's billion-dollar baby

Edmunds has worked up a piece that tries to figure out just how much the global Chevrolet Corvette economy is worth, a spitballed guesstimate putting the number at more than $2.5 billion with the proviso that the number is probably low. It starts by taking Corvette's new car sales of 14,132 units last year, which would equate to $714,725,900 (including destination) assuming ever car sold was a base coupe with no options. In the final tally, a little extra padding gets that number up to $750,000,000.
But that's not all. Consider this: Many of the almost 1.4 million Corvettes produced over the model's history are still on the road. There are new parts being produced and aftermarket companies like Mid-America Motorworks deaing business, that single Illinois company doing more than $40 million a year in sales. There are the Corvette events large and small, restorers who do nothing but Corvettes, salvage yards that deal only in used Corvette parts and the Corvette magazines where owners find all this stuff.
And then there are the Corvette-themed tchotchkes, every single one of which provides a tiny contribution to the huge licensing royalties that General Motors collects every year. The article admits there's no way to come to an accurate number, but it just goes to show how valuable one specific model can be to a company.

Nissan Leaf sales drop, new Chevy Volt climbs in November

This is probably just how things are going to be from now on. With the second-gen Chevy Volt available in some states and Nissan dragging its heels on getting a true new version of the Leaf onto dealer lots, it's no surprise that plug-in vehicle shoppers are turning to the Volt in a big way. Yes, we know that a pure EV and a PHEV are not the same and that the Volt and the Leaf are quite different cars, but after all of this time tracking the two plug-in sales champions, we feel obliged to continue our monthly look at who's selling how many of what. Here goes. We'll start with the mediocre news. That'd be the Leaf sales, which came in at just 1,054 units last month. That's the lowest monthly sales total for all of 2015 and, in fact, the lowest month of Leaf sales since February 2013. It's also a 60.8 percent drop from November 2014's sales of 2,687. This despite the fact that you can now get a new Leaf with a longer range of 107 miles (vs. 84) for a higher cost. The new Volt (along with the first-gen Volts that are still being sold out there), on the other hand, was up 49 percent, to 1,980 sales. That gave the Volt its best November ever, "on both a total and retail basis," GM says. The Volt beat the Leaf in October, too, and we suspect this is going to be the story until Nissan figures out how to get people excited about a five-year-old model or introduces the second edition. As always, we'll have a fuller wrap-up of US green car sales in our By The Numbers report soon. Green Chevrolet Nissan Electric Hybrid ev sales

Automakers score 8 out of top 20 most-watched ads on YouTube [w/videos]

Who would have ever thought there'd be a day where people are able to skip television commercials only to go to websites to watch them later? Such is the joy of a DVR and YouTube. AdWeek tabulated the 20 most-watched ads on YouTube, and found that nine were car-related including eight coming from automakers.
Volkswagen continued its Star Wars theme with two ads in the top 20, including the highest-ranking car commercial The Bark Side spot at number three with almost 18 million views, which doesn't even have a single car in it. Some of our favorites are from Chrysler with Clint Eastwood in It's Halftime in America and House Arrest with Charlie Sheen for the Fiat 500 Abarth. Chevrolet, Honda, Audi and Toyota were the other automakers in the top 20, but we'd be remiss if we didn't at least mention one of the coolest ads on the list, the Hot Wheels corkscrew jump.
Of all the car videos, only the Fiat ad wasn't played during a Super Bowl. Check out all eight videos - in order - after the jump. Nike took the top spot with its My Time is Now ad that has been seen online more than 20 million times with Pepsi's Uncle Drew posted up in the runner-up; some of the other videos include four Old Spice commercials and an ad in which Snoop Dogg is pedaling Hot Pockets.