2014 Chevrolet Silverado 1500 Work Truck on 2040-cars
911 S 3rd St, Ironton, Ohio, United States
Engine:5.3L V8 16V GDI OHV
Transmission:6-Speed Automatic
VIN (Vehicle Identification Number): 1GCRCPEC1EZ309702
Stock Num: C14228
Make: Chevrolet
Model: Silverado 1500 Work Truck
Year: 2014
Exterior Color: Silver Ice Metallic
Interior Color: Jet Black
Options: Drive Type: RWD
Number of Doors: 4 Doors
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Auto Services in Ohio
Whitesel Body Shop ★★★★★
Walker`s Transmission Service ★★★★★
Uncle Sam`s Auto Center ★★★★★
Trinity Automotive ★★★★★
Trails West Custom Truck 4x4 Super Center ★★★★★
Stone`s Auto Service Inc ★★★★★
Auto blog
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Submit your questions for Autoblog Podcast #323 LIVE!
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Mon, 11 Feb 2013Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."














