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Chevy Colorado gets box delete option designed for upfitters

The Colorado, which marks the return of Chevrolet to the midsize truck segment, is receiving critical praise, and now it's time for the pickup to get to work. At the National Truck Equipment Association Work Truck Show in Indianapolis, IN, Chevy is unveiling a box delete option package for the model that allows businesses to custom tailor the Colorado to their needs. The choice to remove the bed is exclusively available on the Colorado Work Truck trim in the rear-wheel drive, extended cab model with a 305-horsepower, 3.6-liter V6 and six-speed automatic gearbox, and Chevy claims this is the only option of its type in the segment. Beyond the obvious loss of the rear, these trucks feature eight mounting points on the frame for upfitters to install any necessary modifications. They also get the Z82 trailering package and a locking differential. The versions with the box delete package carry a payload rating of 2,200 pounds an a gross vehicle weight rating of 6,001 pounds. "It's ideal for utility companies requiring service bodies, as well as landscapers and other businesses needing the utility of a flatbed," Ed Peper, US Vice President for General Motors Fleet and Commerical, said in the option's announcement. Further options with the package are limited to choosing a repositioned fuel filler for the upfitter to install and deleting the rear seat for extra interior capacity. The box delete becomes available in mid-April, and buyers get a $300 credit off the price of the Colorado when it's selected. Colorado 'Box Delete' Expands Options for Businesses Chevrolet package offers unique midsize pickup platform for alternative uses 2015-03-04 INDIANAPOLIS – With a box delete option, business owners and fleet managers can have it their way when it comes to customizing the back end of the 2015 Chevrolet Colorado. Chevrolet today announced availability of the package in mid-April. It is on display this week at the annual National Truck Equipment Association Work Truck Show in Indianapolis. It is the only such option offered in the midsize truck segment. "With the segment-leading efficiency and maneuverable size, the Colorado makes a great, flexible choice for urban businesses and fleets to make the most of a midsize truck," said Ed Peper, U.S. vice president, GM Fleet & Commercial.

Chevy Corvette Stingray "colorizer" lets you chase the rainbow

After you've convinced your better half to let you buy a new Corvette, then comes the hard part... actually figuring out which 'Vette you want. While Chevrolet has yet to release the official configurator for the 2014 Corvette Stingray, it did give us something else to kill some time playing around with.
The C7 Corvette "colorizer" recently went online, and it lets you look at the car in all of its available colors and wheel options from four different angles so that when this car does go on sale, you know exactly which one you want. It includes the Corvette's full pallet of colors including Torch Red, Laguna Blue and the hue you see above, Velocity Yellow. Toss in the black wheels, and we're sold. If you have some time this afternoon, be sure to check it out the Corvette colorizer for yourself, and even if you don't have the time, we've put together a gallery with all of the possible color combinations.

800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.