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Expect greater differentiation in GM's next-generation SUVs

General Motors says its next-generation Chevrolet Tahoe, Suburban, GMC Yukon and Cadillac Escalade models will offer shoppers improved interior differentiation. Car and Driver recently caught up with Chris Hilts, GM's creative manager of interior design, who said that the cabins will all feature unique instrument panels, consoles, center stacks and switchgear moving forward. Apparently GM is now aware that consumers may be bothered by the fact that today's $85,000 Escalade has effectively the same cabin as a $45,000 Tahoe. Hilts says SUV buyers want more refinement than their pickup purchasing counterparts - and those same buyers also want their SUVs to have more exterior differentiation between the company's Silverado and Sierra pickup lines. Shocking.
That all sounds good to us, but we've heard this song and dance before. GM made big waves about how different the new-for-2013 Silverado and Sierra would look from each other, but judging by what we've seen so far, GM's stylists are painting in shades rather than with the full spectrum. For more on the what to expect out of GM's new SUVs, click on the C/D link below.

Next-gen Chevy Volt gets Corvette looks, adjustable regen levels

The hood may say "full speed ahead." The regenerative braking system says "slow down a bit." One person's automotive improvements is another's identity crisis, all in a day's work analyzing the new Chevrolet Volt. The next-generation version of General Motors' first extended-range plug in will include design touches taken from to the new Chevrolet Corvette, GM's iconic sports car. Hexagonal taillights and a "taut" hood will be part of the new package, Automotive News says, citing General Motors design chief Ed Wilbur. But does that mean the Volt is shedding any of its green-car cred? Not at all, if one considers that the Volt will also let the driver adjust the degree of regenerative braking using steering-wheel paddles to dial up and recapture as much energy as possible and engage in "one-pedal" driving or turn it down for easier coasting. Check out the 55-second video below featuring GM executives Mark Reuss and Andrew Farah trying out the Volt's new regenerative-braking system that was first used on the Cadillac ELR. GM will have more details for us when it unveils the 2016 Chevy Volt at the North American Auto Show in Detroit next month. The new version is said to have a larger battery, a longer all-electric driving range and more power, but Chevy's been fairly mum on those sorts of performance details so far. Green Chevrolet Electric volt cadillac elr corvette regenerative braking

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")