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C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

2016 Chevrolet Volt First Drive

There's a hit vehicle hiding in GM's formula for the Chevy Volt. You can sense it in the enthusiasm that current Volt drivers have for their cars. You can see it in the amount of money GM has poured into its extended-range electric vehicle project. And perhaps most importantly, you can feel it from the driver's seat of the new, second-gen model. The big question is whether or not GM will be able to turn its much-hyped 'halo car' into a best-seller this time around. After driving it in northern California, I can tell you that the Volt is tremendous. But we all know it takes more than that to create a hit. GM has so far sold over 82,000 Volts in the US. That's respectable, but in the early, glory days before the car launched, company representatives were talking about much more impressive numbers. With a few years to talk to customers and potential prospects, GM has learned a lot about what makes someone buy a Volt. For the 2016 model, Chevy has changed just about everything for the better. The new Volt has more all-electric range (53 miles vs. 38 in the first generation), is more fuel efficient whether you're looking at the overall value (106 combined MPGe vs. 98) or just when the car burns gas (42 miles per gallon vs. 37). All of that means that the car's overall range is bumped up to 420 miles, from 380. The battery is smaller and lighter while offering more energy capacity. The range-extending gas engine is bigger (1.5 liters vs. 1.4) but it's also more efficient and can burn regular gasoline instead of just premium. The Volt's overall range is bumped up to 420 miles, from 380. The cost is lower, too: $33,995 vs. $34,170, before incentives. This is a car that GM thinks will compete against the Toyota Priuses and Nissan Leafs of the world (as its new ads make abundantly clear). All three cars have completely different powertrains, but we all know that they're the headline green cars of our time (along with Tesla), so buyers will have to want to pony up a bit more money if they like what the Volt is offering. The 2016 Leaf with its 107-mile range starts at $37,640 (before incentives), while a 2015 Prius can be had for $25,035 (pricing for the 2016 has not yet been announced). So, on paper, the new Volt is an all-around winner. I'm here to tell you that it wins on the road, too. You can't help but notice the changes. They are literally front and center.

GM tells 2021 Chevy Express and GMC Savana owners to park vans outside due to fire risk

GM is telling owners of certain 2021 Chevrolet Express and 2021 GMC Savana work vans to park them outside and away from other vehicles and structures due to a fire risk. Additionally, the company is recalling 10,154 of the vans it believes to be at risk of catching fire. The breakout is 7,891 for Chevy and 2,223 for GMC.  Only vehicles equipped with the 6.6-liter V8 (the new-for-2021 engine option) are included in the recall, and it’s limited to vans produced on or prior to December 7, 2020. The problem stems from some anti-rotation tabs on the positive battery terminal that are too close to a fuse block assembly attachment post. This lack of clearance could cause the tabs to come into contact with the fuse block, causing a short circuit. GM points out that a short-circuit of this nature could cause battery drain or lead to a fire under the hood. Your warning for the time being will come in the form of a low battery voltage warning, or you might just wake up with an unexpected dead battery. GM says that it first opened an investigation into this problem on January 26 this year after it was notified of an underhood battery fire on a 2021 Express. The investigation found three other underhood fires and concluded that these fires were originating from the positive battery cable attachment near the fuse. This recall was officially posted on March 11 this year, and the National Highway Traffic Safety Administration just sent a notification out to the media yesterday. The fix is a relatively simple one. Dealers are going to remove a portion of the anti-rotation tab on both positive battery cable terminals near the fuse block assembly attachments. This increases the clearance and eliminates the risk of fire, GM says. The job will be done under warranty, and GM says it will begin contacting owners for recall work on May 3 this year. Recalls Chevrolet GMC Safety Minivan/Van Commercial Vehicles