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General Motors shaking up its marketing... again
Wed, 13 Mar 2013One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")
2016 Chevrolet Camaro: Everything we know so far [UPDATE]
Fri, May 15 2015UPDATE: We fully expect the floodgates to open as facts and photos leak throughout the day. Watch this space for more information as it breaks, including these leaked photos, and some new powertrain speculation. Chevrolet has made a grand production of teasing the all-new, sixth-generation Camaro. That slow trickle will become a deluge this weekend, when the 2016 model hits the stage on Detroit's Belle Isle as part of an all-day Camaro-palooza. Considering you're likely to hear plenty about the next-gen muscle car in the next couple days, we figured now is the perfect time to sort out all the facts and rumors we've heard about the next-generation coupe that's coming this weekend. Here's everything we know about Camaro Six. What Will It Look Like? Arguably the easiest Camaro question to answer after all the teasers and spy shots, General Motors' design team favored evolving the current car's retro design language while retaining the same basic shape. The long hood will carry on, joined by an even shorter, wing-topped rear deck, giving the 2016 an almost fastback-like look. The greenhouse is still slim, but lateral visibility may improve slightly owing to the larger quarter windows. We can only hope. The rear end looks to have been rounded, while Chevy's own teaser shows off larger, more prominent taillight housings than the simple rectangular lights on today's car. Expect quad-tipped exhausts to be offered on at least one version of the Camaro. Judging by the single teaser of the car's profile, the rear haunches will be larger and more chiseled. The muscular aluminum hood and its accompanying power bulge are more heavily styled than on today's car, although it looks largely similar in terms of size. It sits atop an even slimmer upper grille that's barely big enough for Chevy's Bowtie logo, with most of the visual mass moving to the gaping lower grille. One of the more tantalizing rumors surrounding the new Camaro focuses on its roof. As evidenced in a rather bizarre round of spy photos, it almost looks like Chevy is considering a removable panel, a la Corvette Stingray. T-tops are also a distinct (and more probable, we hope) possibility. The new shape will result in a more aerodynamic car, and Chevy claims the 2016 Camaro spent 350 hours in the wind tunnel. Overall lift has apparently been cut by 30 percent, thanks partially to a new, smooth underbody panel. Chevrolet has been far less forthcoming with information on the new Camaro's cabin.
MotorWeek looks back at 1995 Chevy Tahoe, GMC Yukon
Sat, Jun 20 2015MotorWeek's Retro Review series gives us a nostalgic look back at some of the best sports cars and luxury sedans available in the 1980s and '90s. For its latest clip, the show shifts gears to remember the 1995 Chevrolet Tahoe and GMC Yukon. Similar to the success of crossovers today, SUVs were tallying big sales and making big money for automakers in the mid-'90s. The Tahoe and Yukon filled slots in the market as steps down from the larger Suburban. These twins weren't wanting for space, though, with plenty of room to haul around a family. MotorWeek came away generally impressed too, and called the models some "of the better riding sport utilities we've ever experienced." This review comes with some jazzy, electric guitar licks to enjoy in the background.


Corvair 4door
1964 corvair convertible monza 900 spyderized with turbo-supercharged engine
1964 corvair rampside pickup truck
1966 corvair monza convertible + bonus parts car
1960 corvair all original pick up only
1963 chevrolet corvair 900 club coupe