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Lutz dishes dirt on GM in latest Autoline Detroit

Bob Lutz sits down for Autoline Detroit - Click above to watch video after the jump
Autoline Detroit recently played host to Bob Lutz, and, as is always the case, the former General Motors vice chairman dished out some great commentary. Lutz was promoting his new book Car Guys vs. Bean Counters: The Battle for the Soul of American Business, and talk quickly turned to his role as it related to product development and high-level decision making at GM. While on the topic of brand management, Lutz revealed a few rather interesting tidbits about his former employer:
All Chevrolet vehicles were required to have five-spoke aluminum wheels and a chrome band up front, as part of the Bowtie brand's overall image.

CNG Chevy Impala launch delay grows to a year

The 2015 Chevrolet Impala Bi-Fuel was announced in Washington D.C. in late 2013 by Dan Akerson and was supposed to be on sale by the summer of 2014. Capable of running on gasoline and compressed natural gas, the sedan was said to offer a novel solution at a time when gas prices were high. The vehicles still haven't arrived at dealers, though, and according to Automotive News, a quality issue has set back the launch even a few months more. Using a modified 3.6-liter V6 with hardened valves and valve seats, the Bi-Fuel Impala has separate tanks for gasoline and CNG that it can switch between on the fly. When running on the cheaper natural gas, the sedan was estimated to get 19 miles per gallon in the city and offer 150 miles of range, and the total driving distance was predicted at around 500 miles. The base price was set at $38,210, after the $825 destination charge. The only other major tradeoff was a smaller trunk to accommodate the extra fuel. However, the first shipments of the bi-fuel models now aren't expected until mid-July – about a year later than the scheduled launch. A memo to dealers obtained by Automotive News said the sedan "has been delayed by a second quality hold" to look at the CNG system. The exact details surrounding this problem haven't been released. "We have identified a solution to the delay and are working hard to implement it within the next few months," General Motors spokesperson Chad Lyons said to Automotive News. Around 200 Bi-Fuel Impalas have been made, but none are yet in the hands of customers. Dealers should be able to order 2016 model year examples starting in the third quarter of this year.

800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.