1970 Chevrolet C-10 C10 on 2040-cars

Auto blog

Chevy Bolt interior spied for first time

Chevrolet is continuing work on its Bolt EV, but thanks to some public-road testing in what looks to be somewhere in Michigan, we've captured our first look at the new hatchback's screen-intensive dash. Looking like a blend of the Chevy Sonic with the new Volt, the Bolt's interior follows a simple formula, offering a digital display in place of the traditional instrument cluster alongside a large, prominent display in the center stack. Nothing too shocking, except for the fact that both displays look larger than what's in the Volt. What's most surprising, though, is the shifter. It looks almost BMW-like in appearance. There's a dedicated park button accessible by the driver's thumb, and we're guessing a trigger on the front that can toggle the lever forward into reverse and backwards into drive. The central display, meanwhile, looks like it's running some very different looking software, compared to Chevy's usual MyLink fare. We can't be sure whether this is simply some development software that's free of polish and not intended for production, or a look at a new form of Chevy's connectivity suite. Aside from some different wheels, the exterior of this prototype looks unchanged from the last round of spy photos we captured of the new Bolt. Sorry kids, no new exterior styling to show you today. Still, we've included the entire crop of spy images, covering a variety of exterior angles along with several shots of the interior. Related Video:

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Dodge vs. Chevy tug-of-war taken to the extreme

They say "idle hands are the devil's playground," but said playgrounds grow to Disney-sized proportions when a pair of jacked-up trucks, two egos, a chain and an empty mall parking lot are involved. Proof of this is the video below, which shows a Cummins-powered Dodge Ram circa 2006 to 2008 chained tail-to-tail with what looks to be a gasoline-powered Chevrolet Silverado from the late 1990s or early 2000s.
We don't necessarily have to tell you who wins this battle, but we'll let you see for yourself the lengths the "winning" driver goes to prove his point. There's plenty of foul language in the video below, so beware that this might be Not Safe For Work, and not that we should have to tell you, but please, do not try this at home.