1969 Chevrolet Picup C-10 With 350 Engine & Automatic Trans on 2040-cars

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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Watch this time-lapse build of the Chevy SS for NASCAR

There's only about a week left until we get our first look at the production version of the 2014 Chevrolet SS sedan, but Chevrolet NASCAR teams have been looking at the race version of the car all winter. Autoweek has posted a really neat time-lapse video showing just a portion of what it takes to build one of NASCAR's new Gen6 stock cars.
Though the video is quite brief, it does show almost the entire build process starting with just the car's nose, and it gives us a good look at how integral the template is to the final product. As a bonus, Hendrick Motorsports also provided some videos showing two of its teams performing pit stop tests over the winter. The second video shows some of the more detailed aspects of the racecar's rear end, including the stock-looking trunk cutout and a newly mandated rear bumper extension that will be used on super speedways like Daytona and Talladega.
To see what Team Chevy has been up to all off-season, check out all three videos posted after the jump.

Next-gen Chevy Camaro ZL1 teases big changes under its camo

With work complete on the lighter, stiffer 2016 Camaro, it's time for Chevrolet's engineers to really start having fun by developing the next, ZL1 version. Here it is for the first time. Unfortunately, the muscle car is still wearing quite a bit of camouflage, but the concealment isn't enough to hide some of the meaner model's more obvious performance tweaks. Starting from the front, this Camaro now wears a much more aggressive front fascia with bigger air inlets. Managing the airflow around the engine bay is clearly a big deal because another photo reveals a fairly large extractor in the hood, as well. Moving down the profile, the lower side sills and orientation of the camo suggest some blistered fenders in the back to cover wider rubber, and at the very rear a much larger wing further suggests the need to keep things planted to the road. Check out the comparison images in the gallery for a better look at the tweaks. What will power the next ZL1 is still entirely a mystery, although sticking with a supercharged 6.2-liter V8 could be a possibility, especially if you take the big extractor in the hood as a hint. Whereas the current ZL1 makes 580 horsepower and 556 pound-feet of torque, the LT4 in the latest Cadillac CTS-V pumps out 640 hp and 630 lb-ft. Combined with the Camaro's other improvements, we're thinking that this new ZL1 will be quite a hot ticket, and based on these spy shots, we can't wait to find out.