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2016 Chevy Silverado unveiled in full at Texas State Fair

It's State Fair time down in the Lonestar State, which means a lot of things to a lot of Texans: rodeos, cook-offs, country music concerts, big belt buckles, and even bigger hats. But it also means new trucks. Ford used the occasion this year to roll out its new F-Series Super Duty pickups, but the Blue Oval won't have the show all to itself as Chevy is also on hand to reveal in full its latest updates to the Silverado. The Bowtie brand gave us our first glimpse at its updated 1500-series pickup back in July, but has now revealed the revised truck in full – and not just in Z71 spec, either. Buyers will be able to choose between WT, LS, LT, LTZ, and High Country trim levels – to say nothing of the various cab, box, and powertrain configurations. The top three get all-LED exterior lighting. And while the Z71 adopts the color-keyed trim we saw previously, other models like the LT, LTZ, and (to a lesser extent) the top-of-the-line High Country still bring the chrome for those who want it. Whichever the model, the new Silverado boasts a more muscular-looking front-end and a more sculpted hood. Inside, the new Silverado gets an optional MyLink system with Apple CarPlay and Android Auto support. The revised truck also benefits from added safety technology and convenience features. Engine options include a 4.3-liter V6 with 285 horsepower and 305 pound-feet of torque, a 5.3-liter V8 with 355 hp and 383 lb-ft, and a 6.2-liter V8 with 420 hp and 460 lb-ft. The news when it comes to powertrains is that the eight-speed automatic launched last year on the larger V8 is now being offered on the smaller 5.3 as well. 2016 Silverado: The New Face of Strong 2016 Silverado designed to build on Chevrolet's truck momentum 2015-09-24 - Bolder, more muscular look reflects Silverado strength, dependability - Expanded use of 8-speed transmissions; additional safety technologies - Available support for Apple CarPlay and Android Auto DALLAS – The new 2016 Chevrolet Silverado 1500 brings muscular designs and new customer-focused technologies to the most dependable, longest-lasting family of full-size pickups on the road. The new Silverados make their public debut today at the State Fair of Texas in Dallas. "The new 2016 Silverado will build on the Chevy truck legacy of dependability," said Sandor Piszar, marketing director for Chevrolet trucks.

2014 Chevrolet C7 Corvette wastes no time zooming into Jay Leno's Garage

Where else would you expect the 2014 Chevrolet Corvette Stingray to show up first? Although this time it isn't exactly in Jay Leno's Garage, Leno instead playing an away game at Brown's Classic Auto in Scottsdale, Arizona. Nor does Leno drive the car, instead taking an 11-minute walkaround of the new American sports car with General Motors design head Ed Welburn, the same man who recently brought by a string of classic Corvettes to the talk show host's California compound.
It is, admittedly, a love-fest for the American sports car now featuring 450 horsepower and 450 pound-feet of torque, but one that also features admissions about previous Corvette seats like "they were kinda rough," and the explanation that labeling the coupe "Stingray" means not having to call it "the base Corvette." On top of that, Welburn also explains the proper application of the term "dashboard." You can watch it all in the video below.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")