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Opel director Sedran to succeed Docherty as Chevy Europe boss
Wed, 26 Jun 2013When longtime General Motors executive Susan Docherty announced she would be stepping down from her post as the head of Chevrolet and Cadillac in Europe, there was some idle chatter that plans for the creation of a new global overseer position for the Bowtie brand was behind the move. And while US sales chief Alan Batey has indeed assumed control of Chevy worldwide since her departure announcement, Docherty's vacancy is being filled after all, with Opel chief strategist Thomas Sedran taking up the reins.
That's according to Automotive News, who reports that Sedran will be tasked with pulling Chevy out of a sales funk, much of it pegged on Europe's stagnant auto industry, which has sunk to a 20-year low. AN notes that Chevy's EU sales plunged 32 percent to 57,584 units through the first five months of 2013, but the everyday value brand is faring worlds better than Cadillac, which has sold just 167 units in Europe over the same time period.
Sedran, 48, has been in the auto industry for over 20 years. Most recently, at Opel he had been working on long-term plans for the marque, and was appointed to the brand's management board in April of last year. Prior to joining GM, Sedran was employed as a management consultant for AlixPartners, where he worked closely with Opel for six years. Sedran will assume his new duties beginning July 1.
Junkyard Gem: 1969 Cadillac Coupe DeVille
Wed, Jul 31 2019The Cadillac Division was riding high in 1969, with sales numbers far surpassing those of Lincoln and Imperial. A few more years remained before fuel prices would go crazy, and prosperous Americans knew that a sleek DeVille or Eldorado gave them bragging rights at the country club. Here's a thoroughly used-up '69 Coupe DeVille, finally at the end of its journey and residing in a self-service wrecking yard in Denver, Colo. This inspection certificate shows that the car lived in Louisiana a decade ago. Since this is the sort of pervasive rust that occurs in places much wetter than arid High Plains Colorado, we can assume that this DeVille spent many years in the land of gumbo and alligators. The decklid sports Fleetwood badging and a Rickenbaugh Cadillac emblem, but Cadillac didn't make two-door Fleetwoods in 1969. Perhaps a Colorado-sold Fleetwood donated its decklid to replace a rust-ravaged lid on this car. Actually, there's a good chance it was purchased at this very yard. The once-opulent interior has suffered greatly over the decades, with the reek of mildewed carpeting and irradiated leather giving it That Hooptie Car Smell. Try to picture what this scene looked like in happier days, a half-century ago. The 1969 Cadillac V8 engine displaced a mighty 472 cubic inches (that's 7.8 liters to those of you living under the cruel knout of the metric system) and delivered a gross 375 horsepower and 525 lb-ft of torque. Scaling in at 4,595 pounds (about a half-ton less than a new Escalade), the DeVille needed that power to keep up with those cheap-but-V8-equipped Chevy Chevelles. For 1970, Cadillac would stroke this engine to a staggering 500 cubic inches for Eldorado buyers. This engine family lasted through 1984, after which it was replaced by the much-loathed High Technology V8. The build quality and snob appeal of the 1969 Cadillacs kept them on the road for decades after most of their peers got crushed, but this one was just too far gone to be worth restoring. Featured Gallery Junked 1969 Cadillac Coupe DeVille View 21 Photos Auto News Cadillac Automotive History Classics
How GM's grueling 24-hour test gets the kinks out of its performance cars
Tue, 27 Aug 2013One of the biggest challenges automakers face when designing a high-performance car is making sure that it is both fast and reliable. For General Motors, any car that might be taken to the track by its owner - like the Corvette, Camaro Z/28 (shown above) and the Cadillac CTS-V, for example - undergoes a rigorous and strenuous 24-hour test by engineers at the Milford Proving Grounds, as pointed out by Car and Driver.
We've posted on this topic in the past - on a video showing the Camaro ZL1 being brutalized, for instance - but this article gives a more in-depth look at what actually happens behind the scenes... including what that poor ZL1 went through. Though the test isn't for 24 hours straight, the cars are pushed as hard as possible by some of GM's best drivers with only the brakes and tires replaced frequently.
We don't want to ruin the fun for you, but it is an interesting article that tells just some of what GM does to develop its sports cars. Check out the full article over at Car and Driver for the rest of the story.


