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Cadillac executive appointments have global flair

Cadillac has rearranged its executive suite in order to take full advantage of its sales momentum. Don Butler is moving from his role as US VP of marketing to a newly created position with the title VP of global Cadillac strategic development. It will be his job to "drive the next phase of Cadillac growth internationally," planning strategy and developing new markets.
He will be replaced by Steve Majoros, an exec poached from Chevrolet's ad agency of record, Campbell Ewald. Majoros, who has the Chevrolet campaigns "Like a Rock" and "American Revolution" on his resume, will oversee Cadillac's US and international marketing.
Another component in the brand's renewed global focus includes conducting an ad agency review. Announced last month, Fallon Worldwide remains Cadillac's agency of record, but others, said to include Campbell Ewald, will be bidding to make the creative that helps Cadillac expand sales percentages by triple digits here and in China. Scroll down below for the official press release.

Recharge Wrap-up: LA Auto Show may feature updated Cadillac ELR, Uber expands Chicago HQ

A Kentucky man has converted his 1939 Dodge pickup to an electric vehicle. Al Gajda of Lexington built the electric truck, which he now uses as his daily driver. "I take advantage of any excuse to drive it; just banging around town, errands, short runs on the interstate, delivering my granddaughter to school in the morning," he says. It is powered by a lithium-ion phosphate battery, which is mounted in a wooden box on the truck bed, and gets about 100 miles per charge. Read more at the Lexington Herald-Leader. Elon Musk will speak at the Automotive News World Congress in January. The Tesla CEO is a featured speaker for the program, "Setting the Pace in a Thriving Market." The event takes place in Detroit, which could lead to an interesting mix of people in the audience, and Musk will speak on January 13. Read more at Automotive News. Production of the Toyota Rav4 EV has ended. The shipment of the final Toyota EVs concludes Toyota's deal to source batteries from Tesla. Of the 2,600 Rav4 EVs to be produced, there are probably just a few hundred left to be sold, most of which are likely to be gone by the end of October. Read more at Inside EVs. Cadillac will likely show an improved version of the ELR at the Los Angeles Auto Show in November. The 2016 ELR will include unspecified "engineering enhancements," according to Cadillac spokesman David Caldwell. There will be no 2015 model, as the 2014 model will be sold until the 2016 ELR goes on sale in the first half 2015. Read more at Edmunds. Uber executives, along with Illinois Governor Pat Quinn, have announced a major expansion of the ride-hailing company's Chicago headquarters. Uber also plans to add 420 jobs by the end of 2016. "Uber's new expanded headquarters will allow the company to continue its rapid growth and serve its riders and drivers throughout Illinois," says Governor Quinn. Last month, Quinn vetoed legislation that would have put restrictions on companies like Uber in the state. Read more in the press release below. Governor Quinn and Uber Announce Major Chicago Headquarters Expansion Innovative Ridesharing Company to Add 420 Jobs by End of 2016 CHICAGO, Sept. 29, 2014 /PRNewswire-USNewswire/ -- Governor Pat Quinn and Uber executives today announced that the ridesharing giant is moving forward with creating 420 new jobs by the end of 2016 in a major expansion of its Chicago regional headquarters.

Cadillac's striking Escala concept is reportedly headed for production

Cadillac is reportedly planning a new flagship four-door, and it won't be based on its alphanumeric naming system a la the CT6. It'll be the Escala, the stunning concept fastback it revealed in 2016 in Pebble Beach. The news comes via Autoline, which cites AutoForecast Solutions. The Escala is said to be planned for production starting in December 2021 at GM's Detroit-Hamtramck plant, which currently builds the CT6, Buick LaCrosse and Chevrolet Volt and Impala. That suggests the Escala, which was branded as a four-door coupe, will likely keep that layout. It'll also be built on the CT6 platform. Cadillac has been talking about fitting a flagship sedan above the CT6 for years, and the Escala's design language has been influencing bits of other Cadillac models, from the refresh of the CT6 to the broad grille shape on the new XT4 crossover, which debuts at the New York Auto Show next week. The concept Escala featured a wide, muscular stance and a minimalist, white mid-century modern interior aesthetic, with tail lamps that evoke waterfowl in flight. Interestingly, it came equipped with a 4.2-liter twin-turbo V8 with cylinder deactivation, which Cadillac President Johan De Nysschen said at the time was "absolutely worthy of a car of this caliber." But with such a long horizon before production, there's obviously lots of time to develop a more pragmatic production model and cue ravenous speculation. Or, for that matter, to decide to rename it something like the CT8. Related Video: Featured Gallery Cadillac Escala Concept View 33 Photos Image Credit: Jeff Jablansky Design/Style Cadillac Coupe Concept Cars Luxury Sedan cadillac ct6 cadillac xt4 cadillac escala