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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

2014 BMW 5 Series starts at $50,425* and gets a new diesel, 5 Series GT starts at $60,925* [w/video]

BMW itself says it is making "Precise modifications to the design" of the facelifted, sixth-generation 5 Series, and this is the result. The 2014 5 Series will come in four flavors - sedan, Touring, Gran Turismo and ActiveHybrid 5 - the biggest news probably the addition of a diesel engine for the US market.
When they go on sale in August, the 528i sedan will start at $50,425, a $1,700 increase over the 2013 model, and if you want xDrive that adds $2,300 to the price across the model range. The 535d employs a 3.0-liter twin-turbo inline six-cylinder diesel with 255 horsepower and 413 pound-feet of torque and starts at $56,025. BMW portends "substantial fuel efficiency gains over its gasoline-fueled counterpart," but the exact numbers won't come until closer to the on-sale date. The $64,825, top-dog 550i holds pat with 4.4-liter, twin turbo V8, with output upped to 445 hp and 480 lb-ft - an increase of 45 hp and 30 lb-ft of torque. The outputs haven't changed on the twin-turbo four-cylinder in the 528 nor the 3.0-liter six-cylinder gasoline engine in the 535, and *all prices include the $925 destination charge. The engines are also fitted with a coasting mode that uncouples the powertrain when rolling downhill.
Outside there are new "contour lines" for the grille and air intakes, slimmer taillights and elements that accentuate the car's width - as if that were necessary. Xenon adaptive headlights will be standard along with side indicator lights on the rearview mirrors, the options list adds LED headlights, the Luxury Line and Modern Line packages. The former package adds chrome trim to certain exterior elements, the latter adds matte chrome trim.

BMW to unveil X4 in March

It's been about half a year since BMW unveiled the X4 concept in Shanghai. But if you've been waiting for news on when it will reach production, the latest intel indicates it'll be announced next March.
Just when in March? That's the strange part. Inautonews reports having been told by BMW that the new X4 will be announced on March 14. So, the Geneva Motor Show, then? Not quite: although that show will still be going on then, the doors open to journalists like us on March 4, not 14. So either someone has got some details mixed up, or BMW - for some reason - is planning on waiting until after Geneva to reveal the production X4.
Whenever it does, we'll be looking at a slantback version of the X3, much like BMW did with the X5 and X6, giving Bavaria a rival to the Range Rover Evoque and Porsche Macan.