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BMW hints at long wait for Tesla Model 3 in new ad

When an automaker takes 373,000 advance reservations for a highly touted electric vehicle, that company can become a big target. A competitor, BMW for example, could then take aim at that target in an ad. As you might suspect from how all this is worded, the German automaker doesn't mention Tesla Motors or its Model 3 by name in the ad, as you can see above. As it gets ready to start selling its 330e iPerformance plug-in hybrid, BMW launched a couple of advertisements during the Summer Olympics this month, Advertising Age says. While talking about the unnamed competition, the tag line says: "You will wait, and wait and wait some more." One ad shows a woman walking by two empty charging stations, which look an awful lot like Tesla Superchargers, on the way to her new BMW. The reference makes sense, as prospective buyers of the Tesla Model 3 will have to, uh, wait until at least late next year to get their new vehicles. The 330e iPerformance PHEV goes on sale this summer and will start at $44,695, about $10,000 more than where the Model 3 is expected to be priced. According to one of the ads, the car gets a 72 miles per gallon-equivalent fuel-efficiency rating and can travel as far as 14 miles on electricity alone thanks to its 7.6-kWh li-ion battery. The car can also go from 0 to 62 miles per hour in about six seconds. You can read our "First Drive" review here. BMW currently sells two plug-in vehicles in the US, both are under the automaker's i sub-brand. Through July, Bimmer has sold almost 4,400 units of its i3 battery-electric vehicle and almost 800 of the i8 plug-in hybrid supercar. In 2015, the two models had sales of 13,289 units, about double the 2014 numbers. Related Video:

BMW recalling 140,000 electric Mini Cooper SEs for battery issue

BERLIN — German automaker BMW is recalling electric Mini Cooper SE vehicles due to problems in their batteries, which could potentially affect more than 140,000 autos worldwide.  Included in the recall are 12,535 Mini SEs sold in the United States. Around 39,000 vehicles could be affected in Germany, the company said in a statement on Monday, adding that there are no known accidents or injuries caused by the problem. Problems in the battery system can lead to overheating. "A vehicle fire, even when the vehicle is parked, cannot be ruled out," the statement said. There was such a "thermal event" in the U.S. in October 2023, then another in Germany in January 2024. Both have been under investigation. BMW will install a software update in the EVs. The update contains a diagnostic function that will recognize a malfunction of the battery and alerts the driver. The NHTSA recall statement says the software will then somehow discharge the battery to less than a 30% state of charge. Customers who received the message are asked to visit a Mini partner, the company said.

Old vs. new debate gets new life with $25,000 Fiesta ST vs. E46 M3 showdown

You know who you are. There's probably a few of you reading; the ones that say, "Why would I spend $27,000 on a new Mazda MX-5 when I could get a used Chevrolet Corvette with more power." Yes, we're talking to you, used car proponents. While it is a fair argument, it's not like used cars don't come with drawbacks of their own, though.
In an attempt to put this new-versus-used argument to bed once and for all, Matt Farah of the The Smoking Tire has picked up a pair of $25,000 cars - a used, but lightly modified, 2003 BMW M3 and a 2013 Ford Fiesta ST. Naturally, there's a comparison.
Farah, as he's wont to do, does get into the nitty gritty of what each car is like to drive, and discusses the merits of used and new-car shopping. But as he rightly points out while testing the M3, "So, it is a good car. But like any used car, it really does depend on the individual car."