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Audi investing $30.3 billion through 2018 for product expansion

How does Audi plan to reach two million units in annual sales and pay for the 11 new models it's adding to its lineup - an expansion that may include models named SQ2, Q9 and F-Tron? By increasing its investment to 22 billion euros ($30.3 billion US) between now and 2018. That figure represents an increase of about 500 million euros over the previously planned outlay, according to a report by Automotive News, and that could be due to Audi wishing to goad the momentum that pushed it to 1.5 million annual sales two years ahead of schedule.
It's also about staving off the challenges from BMW and Mercedes-Benz. Now that BMW has been able to turn some of its attention away from its "i" series of Megacity cars, it will reportedly spend more than planned in 2014 as it continues the rollout of ten all-new vehicles and 15 new-generation vehicles through the end of next year. Mercedes, having been dropped to third in the sales race, is preparing to add 13 new cars over the next six years.
Audi's money is going into technology, into product like the next-generation TT and the Q1 and production expansions and upgrades all over the world. The expenditure represents just under a fourth of Volkswagen's 84.2 billion-euro ($115.7 US) outlay devoted to taking the number-one global automaker title away from General Motors and Toyota by 2018.

First official Audi R8 photo leaks

The next-gen Audi R8 makes its grand debut in a just a few days at the 2015 Geneva Motor Show. However, leaks aren't uncommon for such a highly anticipated model, and it appears that the first official shot of the future supercar is now online. Autoblog en Espanol claims this is the first leaked factory photo showing the new Audi R8 completely undisguised. The single image depicts the supercar from the front, and it looks a lot like both Audi's own official teaser and the previous blurry image from Instagram. Based on this picture, the German designers thickened the outline around the grille at the front and added vertical slats at each corner. They also removed the gentle curve in the headlights in favor of a completely angular look. While the side blades were one of the major styling features of the original, their appearance has been toned down by removing the vertical, contrasting strip running up the body. Though the exterior design seems to evolve the R8 slightly, there are some big changes for the powertrain. Audi is ditching the V8 for the latest model and opting for two tunes of the 5.2-liter V10. The standard version gets 540 horsepower, and the Plus pushes output up to 610 hp. The top trim can reportedly hit 60 miles per hour in 3.2 seconds and reach a top speed of 205 mph. Although, there are already the rumors of other variants, including a turbo V6, coming later. Related Video:

Weekly Recap: The divergent paths of Tesla and Fisker

There's no doubt that Tesla is downshifting while Fisker has been grinding its gears. But it wasn't always that way.
In the wake of Tesla's recent success, it's easy to forget that there were once two California electric carmakers with bright futures.