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Auto blog
VW to relax ambitious US sales targets?
Fri, 16 May 2014The Volkswagen brand sold 407,704 cars last year, a 6.95-percent decline compared to 2012, and it's down a further 8.36 percent through the end of April 2014 compared to this time last year. In order to to put the sales football between its Strategy 2018 goal posts, the brand would need to add 100,000 more sales every year to achieve the lofty 800,000-unit target. Coming to grips with how unreasonable that is, VW US CEO Michael Horn has said, "For now, we have to have realistic targets."
The reasons for the brand's slow-down are imprecise, but lots of folks are throwing lots of reasons around. Last November, VW Group Chairman Ferdinand Piech told Bloomberg, "We understand Europe, we understand China and we understand Brazil, [but] we only understand the US to a certain degree so far." Analysts say the brand hasn't had midsize and compact SUV offerings, especially an overdue retail version of the CrossBlue, and the ones it does have are priced too high for their segments. It "didn't introduce enough new engines, or alternative technologies or model variants" for the Passat and Jetta. It devoted so many resources to China that the US market suffered. It was being outspent two-to-one on advertising by competitors. Its J.D. Power dependability ratings aren't high enough to overcome its past. It "has never really taken the US customer seriously." And so on.
There's still no official admission of defeat concerning the target, but reading between the lines there are some VW execs that appear to accept it won't happen short of some deus ex machina. Still,
2015 VW Golf R caught getting a flogging on 'Ring
Wed, 22 May 2013The upcoming version of the Volkswagen Golf R is nearly ready for prime time, if this video of the car flying around the Nürburgring is any indication. The all-wheel-drive R seems to make quick, neat work of the corners we see here, and sounds pretty devilish in the process.
Expectations are that the new Golf R will run a 2.0-liter turbocharged four-cylinder (what else?), tuned to produce even more than the current car's 256 horsepower. (Some sources have indicated outputs as high as 286 horsepower, with 280 pound-feet of torque. It's still not clear if Volkswagen will bring the six-speed dual-clutch transmission to the US-spec Golf R in this next go-round or if we'll stick to having only... eh... the stick.
In either case - watching the video below will only whet your appetite for the new, highest performing member of the Golf family.
Lamborghini and Bentley may hold off on SUVs so VW can conserve cash
Thu, 11 Oct 2012After surveying the European economic scene, Volkswagen may have decided now is not the time to launch utility vehicles with Bentley and Lamborghini badges. Bentley officials say they will continue to push for support for the EXP 9 F and Lamborghini CEO Stephan Winkelman has said planning for the Urus will continue until VW tells it to stop.
That decision could come on November 23, when VW's board will vote on the company's budget for equipment, factories and vehicles. With VW's sales slowing and the Euro economy slumping further, some industry watchers say the company is more likely to build its cash reserves than to introduce super-expensive luxury SUVs or crossovers.
"Such vehicles are anything but obligatory during a crisis," says Frankfurt-based Equinet AG analyst Tim Schuldt in a new Automotive News Europe story. "Delaying their launch would be no drama but help save costs."