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Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

The pre-race and first in-race report from Le Mans

The 2013, 90th anniversary edition of the 24 Hours of Le Mans has begun, tragedy marking the opening laps with the death of Allan Simonsen. We're at the track now as a guest of Audi and plan to stay through the evening, and even we haven't been able to find out what caused the accident - the only video is from just after the incident, and beyond the statement from ACO there's been no more news. The Aston Martin in the LM GTE Am class and its all-Danish drivers had taken pole in its class and was one of the favorites to win.
The pre-race report will come first, and even thought we can't spoil the race because we're only five hours into it at the time of writing, we'll put all of the news at the end in case you don't even want the updates.
Or you can go straight to the high-res galleries above.

Toyota takes self-driving step with patent for eyelid detection device

With the rise of smartphones and more advanced auto infotainment systems, combatting distracted driving is a growing concern. One day, fully autonomous vehicles could end the problem, but that solution is still at best years away for consumers. Until then, automakers are working to make the tech safer, and one way to do that is monitoring drivers' eyes to make sure they're paying attention. With a recent patent, Toyota thinks it can make the tracking work even better. In Japanese brand's patented solution, a camera constantly monitors the driver's upper and lower eyelids and uses the data to calculate how open the eyes are. The company admits systems like this already exist elsewhere, but they can sometimes return false results by detecting redeye instead of the location of a person's actual eyeball. To fix this, the automaker adds a further step to search for redeye. If it occurs where skin is already assumed to be, then the system can go back to tracking the accurate location of the eye. Toyota doesn't specify how it might use this technology, but more accurate data would always be useful. The company wouldn't be the first automaker to work on implementing eye detection, either. For example, General Motors has a pilot program using it to monitor distraction, and Jaguar Land Rover watches a driver's peepers to create the 3d image for its Virtual Windscreen. Related Video: