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Subaru parent company celebrates 60th birthday

Fuji Heavy Industries, parent company of Subaru, celebrated its 60th anniversary on June 15. And while the company is largely known in the automotive world for its innovative all-wheel-drive cars, its history stretches far back before the days of symmetrical all-wheel drive, World Rally Blue and gold wheels.
FHI was founded, much like Germany's BMW, as an aircraft company. It went through a series of names before settling on its current title in 1953. And while its aerial successes were never quite as famous as Mitsubishi and its Zero, FHI did fly Japan's first jet-powered trainer. The same year, 1958 to be exact, it unveiled the iconic Subaru 360 minicar. While the 360 never quite caught on in the US (at least not with the fervor of the similarly laid-out Volkswagen Beetle), the small, affordable and simple Subie had a wide-ranging appeal across the island of Japan.
The rear-drive, rear-engined 360 was eventually joined by the 1000, Subaru's first front-engine, front-wheel-drive car. More importantly, the 1000 ushered in Subaru's use of a horizontally opposed engine. The Subaru Leone, which arrived in 1971, expanded on the 1000, by offering a combination we're all familiar with nowadays - all-wheel drive with a flat-four engine.

Subaru lifts leg at Super Bowl, goes with Puppy Bowl ads instead

There will be many automakers spending millions upon millions of dollars advertising in the Super Bowl next weekend, but Subaru will not be one of them. Instead, the automaker will be catering toward animal - specifically dog - lovers with a set of commercials for the 2014 Subaru Forester that will appear during Puppy Bowl IX on Animal Planet.
The ads all build on Subaru's reputation of being a dog-friendly brand, and its latest "Dog Tested. Dog Approved" campaign will feature four 20-second spots. Of the four, "Tailgate" and "On The Lot" are definitely the most entertaining, while "Let's Talk Financing" and, especially, "Lint Roller" are snoozers.
Scroll down to watch all four spots, and there's also a press release listing other initiatives Subaru is planning to attract dog lovers. If you like dog commercials, you should check out the newest spot from Volkswagen, too.

New Subaru Legacy may be getting smaller six-cylinder and sport models

Subaru gave the next-generation, 2015 Legacy a brand new, more sophisticated platform and improved interior at the Chicago Auto Show, but the engines were carried over barely changed from the previous gen. However, if a rumor from Car and Driver turns out to be true, then the power trains may be getting upgraded as well.
A source within Subaru indicates that the aging 3.6-liter flat-six might finally be getting a replacement in favor of a smaller, more powerful six-cylinder engine, and the four-cylinder may get direct injection. Both of them would be ready for the new Legacy's mid-cycle refresh in about three years, and they would likely be shared by new Outback too.
The turbocharged, GT trim has been absent from the US-market Legacy for the last few model years, but the insider hinted that it might make a return in the coming years. The new version would use the 2.0-liter turbocharged flat-four found in the Forester and the WRX. Though like the Forester, a turbocharged Legacy would likely only be available with the CVT.