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Ram drops second of five 1500 Built to Serve Editions

In November, 2019, Ram launched a year-long campaign of releasing five special-edition 1500s (two colors each) to honor the five branches of the United States armed forces. Ram first showed off a 1500 in Gator green, and the most recent examples are seen in Patriot Blue and Ceramic Gray. Each model has several special-edition features, such as a plethora of American flags, and each color is limited to 500-1,000 examples. Ram's Built to Serve model program launched last year around Veteran's Day and continues this week with Flag Day, June 14, 2020, as the peg. Ram doesn't specify which color set goes with which military branch, but it's fairly easy to connect the dots. The first launch, which included Gator (1,000 units) and Diamond Black (1,000 units) is likely a nod to the army. This launch, which includes Patriot Blue (1,000 units) and Ceramic Gray (1,000 units), is almost certainly a nod to the navy.  The next three sets will release in the future. Anvil (1,000 units) and Billet Silver (1,000 units) might be for the U.S. Air Force, while Tank (1,000 units) and Flame Red (1,000 units) could honor the Marines. The most limited release will feature Spitfire (500 units) and Bright White (500 units) paint schemes, and likely links to the coast guard. The exterior of every Built to Serve truck wears an American flag and "Built to Serve" decal on each rear quarter panel. They also have 20-inch Technical Gray aluminum wheels, body-color wheel arches, a black grille, black grille surround, black bumpers, black-bezel lighting, black badging, black side steps, and black dual four-inch exhaust tips.  Available on all body styles and powertrains, the Built to Serve Package is a $2,795 option. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The interior of each Built to Serve 1500 has been dressed to fit each branch, as well. The first round had Light Frost contrast stitching, this round features Light Ambassador Blue stitching, the next will feature Light Diesel Gray, then Core Green, then Orange. Built to Serve embroidered Velcro panels are found on each front seat, and buyers can add their own patches on a separate Velcro panel on the inside shoulder of the front seats. The back of each front seat has Pouch Attachment Ladder System/Modular Lightweight Load-bearing Equipment (PALS/MOLLE) webbing.

Ram may build more trucks with sports team tie-ins

After a rather successful foray with a Red Wings edition of the Ram 1500 last year - some 3,000 units sold - the truck brand is both re-upping its relationship with Detroit's hockey powerhouse and considering expansion into other sport franchises.
Ram announced last month that it would carry on its partnership with the Red Wings throughout the 2012-13 NHL season. The company will not offer a special edition version of the 2013 Ram, due in part to the strike-shortened NHL season. In a recent interview with Bloomberg, Ram boss Fred Diaz called the Red Wings partnership an experiment that "worked out so incredibly well, we're looking at the possibility of doing other things with other sports."
Diaz doesn't see Ram doing deals with entire leagues, but does think that other teams and cities, with a similar "rabid fan base" could make sense for co-branding. "We'll pick our spots and our moments, " said Diaz, "and if we feel like we have a good opportunity, we'll do it."

FCA fibbed on sales according to internal report

Following last week's news that Fiat Chrysler Automobiles (FCA) is under investigation by the Department of Justice and Securities and Exchange Commission for allegedly fudging sales figures, a new report in Automotive News says an internal investigation at FCA uncovered misreported sales. According to the AN story, 5,000 to 6,000 vehicles from various FCA brands were reported sold by dealers, but no customers existed for those cars. FCA sales chief Reid Bigland has already put a stop to the practice. One potential reason for the practice was to maintain the company's month-to-month sales increase streak, currently at 75 months. In April, FCA added a lengthy disclaimer to its sales announcements: "FCA US reported vehicle sales represent sales of its vehicles to retail and fleet customers, as well as limited deliveries of vehicles to its officers, directors, employees and retirees. Sales from dealers to customers are reported to FCA US by dealers as sales are made on an ongoing basis through a new vehicle delivery reporting system that then compiles the reported data as of the end of each month. "Sales through dealers do not necessarily correspond to reported revenues, which are based on the sale and delivery of vehicles to the dealers. In certain limited circumstances where sales are made directly by FCA US, such sales are reported through its management reporting system." FCA did not provide comment to Automotive News. Click through for the full story and more details. Related Video: Earnings/Financials Government/Legal Chrysler Dodge Fiat Jeep RAM sales Sergio Marchionne FCA USDOJ reid bigland