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Ram bringing Rumble Bee Concept to Woodward

The 2013 Woodward Dream Cruise is taking place this weekend, and will see the arrival of over 1.5 million people and around 40,000 vehicles of seemingly every make in history. It's also a huge event for the manufacturers that call Detroit home, with Chevrolet setting up shop in Birmingham, Ford and its Mustang Alley locating itself in Ferndale and Chrysler hunkering down at 13 Mile in Royal Oak.
Ram will take advantage of the captive audience (if you think we're joking with the use of the term "captive," you've never tried to get off of Woodward during The Cruise) to show a new concept truck. And, judging from these teasers, it's going to be.. the Rumble Bee. In the past, Ram offered a Rumble Bee edition Ram 1500 that was mainly a styling treatment, but they were kinda cool trucks for those that wanted a muscle car but needed the room and utility of a big vehicle.
Details on the new Rumble Bee are scarce, but judging by the images seen here, it will sport bright yellow paint and a pair of large, black, five-spoke wheels wrapped in low-profile tires. The hood sports a set of hoodscoops for a bit more aggression, while the interior gets a reinterpreted dial shifter for the eight-speed automatic. We also see what may be a button to let a bit more rumble emanate from what we'd assume is a large Hemi engine underhood. Take a look at the gallery below to see both teaser images, and check back here for more as soon as we get it.

Truckmakers squabbling over who can sell Jimmy Fallon a pickup

Snagging a celebrity endorsement is a big deal for automakers, as evidenced by the recent efforts of the Detroit Three to try and woo The Tonight Show's newest host, Jimmy Fallon, into one of their trucks.
After announcing during Wednesday night's show that he was in the market for a pickup truck, Fallon set off a firestorm of efforts on Twitter, with both Ford and Chevrolet petitioning the funnyman to test out a truck. According to Ad Age, Ford recommended the King Ranch edition of its next-generation F-150 while the show was still airing. Chevy, meanwhile, waited until the next morning to pitch a Silverado to Fallon.
The winner of this social media feeding frenzy, though, was Ram. Promoting a variation of its "Guts, Glory, Ram" tagline, the Auburn Hills-based manufacturer created the hashtag #GUTSGLORYFallon. It even went so far as to park a Ram 1500 outside 30 Rockefeller Center in New York, where The Tonight Show is filmed. On the back of the Ram sat a sign, reading "Big enough, Jimmy? Test it out," referencing a joke from the Wednesday show.

Do you like TRX? New Ram 1500 coming to rock the Raptor off-road

BOLOCCO, Italy — Since the brand was spun off in 2009, Ram sales have been on a roll. Although it had some of the oldest vehicles on the market, the automaker sold nearly 700,000 models in 2017, marking its eighth consecutive year of sales growth. At FCA's Italian proving grounds, Ram head Mike Manley talked loyalty, conquest and the brand's next five years. Look for models like the Ram 1500 TRX, new versions of the Ram Heavy Duty and increased electrification and autonomy. At FCA's last five-year extravaganza, we heard a lot of grand plans for Ram. Unlike a lot of things from other brands at that presentation, most of Ram's products hit the market, though not as soon as FCA would have liked. Still, things are looking positive for the automaker. While the product line isn't going to expand much in the North American market, FCA plans to expand the Ram nameplate to new markets worldwide. We'll see finally see new versions of the Ram Heavy Duty at the 2019 Detroit Auto Show. FCA promises the new truck will have the segment's most powerful diesel engine. By 2022, we'll see the debut of the production version of the Ram TRX, a performance-focused truck that should go head-to-head with the Ford F-150 Raptor. Related Video: