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2021 Ram 1500 Limited Longhorn 10th Anniversary Edition revealed with southwestern flair

Ram has made pickups as a standalone brand for about 10 years now, and the company is celebrating this milestone with a special edition truck. It’s called the 2021 Ram 1500 Limited Longhorn 10th Anniversary Edition. Being the “Limited” trim, itÂ’s starting out as the most luxurious and well-appointed Ram that money can buy. Ram is sweetening the deal with a bunch of southwestern-themed appearance items. On the outside, the 10th Anniversary Edition distinguishes itself with a chrome-slate grille, chrome headlight header, chrome bumpers, a special tailgate badge and new 20-inch wheels that are available in multiple finishes. YouÂ’ll also get tow hooks, side steps and the adaptive LED headlights as standard equipment. On the interior, Ram ramps up the luxury even higher than normal. It comes with a new leather-wrapped dashboard, suede door inserts, leather seat inserts on the bolsters with a unique design to highlight a “southwestern style.” It comes in a Mountain Brown interior color theme and features hammered aluminum accents, a 10th Anniversary instrument cluster with graphic and badge, a glossy black shifter cap, metal pedal kit and a brushed-zinc badge on the center consoleÂ’s lid. YouÂ’ll be able to spec the truck with the 5.7-liter V8 or the 3.0-liter turbodiesel V6. ItÂ’s only available in the Crew Cab body style, but you can get it in either the 5-foot-7-inch or 6-foot-4 bed lengths. Pricing begins at $58,565, including the $1,695 destination charge. These trucks are on sale now, so check your local dealers if you want one of the special editions.

Ram may build more trucks with sports team tie-ins

After a rather successful foray with a Red Wings edition of the Ram 1500 last year - some 3,000 units sold - the truck brand is both re-upping its relationship with Detroit's hockey powerhouse and considering expansion into other sport franchises.
Ram announced last month that it would carry on its partnership with the Red Wings throughout the 2012-13 NHL season. The company will not offer a special edition version of the 2013 Ram, due in part to the strike-shortened NHL season. In a recent interview with Bloomberg, Ram boss Fred Diaz called the Red Wings partnership an experiment that "worked out so incredibly well, we're looking at the possibility of doing other things with other sports."
Diaz doesn't see Ram doing deals with entire leagues, but does think that other teams and cities, with a similar "rabid fan base" could make sense for co-branding. "We'll pick our spots and our moments, " said Diaz, "and if we feel like we have a good opportunity, we'll do it."

Chevy Silverado edges Ram 1500 in Consumer Reports two-truck shootout

Forget Corvette versus Viper. When it comes to important head-to-head comparisons, fullsize trucks are where domestic automakers really care. And until the redesigned Ford F-150 makes its debut, the Chevrolet Silverado is going to have plenty to brag about thanks to a new Consumer Reports shootout against the Ram 1500.
It was a tight race among these V8-powered titans, but the all-new 2014 Silverado (and its GMC Sierra twin) barely edged out Ram's updated pickup with a score of 81 points - enough to make it the institute's top-rated fullsize truck on the market. Its narrow victory over the Ram, which finished just three points back, was due to its superior fuel economy, better towing and payload capacity and conveniences like a lower step-in height, easy-to-use tailgate and rear bumper steps that make loading and unloading less of a chore.
Importantly, CR notes that buyers with less heavy-duty truck needs might actually prefer the Ram over the Chevrolet, since its high points include a smoother ride thanks to its coil spring rear suspension, dominant infotainment system with Uconnect, and a big thumbs up for the available Hemi engine and eight-speed automatic transmission.