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Porsche offers a closer look at the Mission E's design

As Porsche's first fully electric sports sedan to go on sale, the production version of the Mission E concept could revolutionize the company's products. It's vital to get the look just right because of so much riding on the upcoming EV, and a new video from the German sportscar maker offers a glimpse inside the Mission E's design process. When Porsche decided to create a four-seat sports car with an electric drivetrain, the designers started by creating a series of drawings that became clay scale models. While they don't look too different from the final shape, this video gives us a look at several different design sketches for the Mission E. The designers tacked up pictures of the brand's models and took some ideas from them. For example, the smooth nose has a resemblance to the front of the 718 RSK racecar from the late '50s and early '60s, and the Mission E also has cues from the current 919 Hybrid. The interior design process proceeded similarly. The stylists wanted to carry the look of the 911 into the future. For a cutting edge cabin, they also included elements like gesture recognition and holographic displays. In concept form, Porsche claims the Mission E all-wheel drive EV powertrain makes 590 horsepower, and Porsche promised a 311-mile range under the European testing method. Production should begin around 2020 at an updated factory in Stuttgart-Zuffenhausen, Germany. The company's workers at the plant even agreed to adjust their wages to make sure assembly happened there. Related Video:

Genesis cars win accolades, offer value — so why are sales so bad?

My high-school buddy Brent Cormier was so smitten with the Genesis G80 when he saw it at an event I hosted at SXSW in 2016 he bought a used 2013 Hyundai Genesis a short time later and fell in love with the car. "It surpasses my every expectation," said Cormier, a self-described "renaissance man" who owns and runs a real estate agency with his wife Laura, is a food service executive chef and part owner of Austin-based Thin the Herd Guitars. "I was locked into Mercedes and Audi for 10 years," he added. "And felt trapped in an endless pit of maintenance costs." After owning the Genesis over the past two years — including using it as an Uber and Lyft driver to earn extra cash — Cormier learned what some frugal luxury sedan buyers and a handful of car reviewers have discovered: Genesis offers great bang for the buck compared to other premium brands and can compete with the best in terms of performance, features and comfort. Hyundai's luxury brand also earned a prominent third-party endorsement last week when for the first time Genesis topped J.D. Power's 2018 APEAL study, surpassing German luxury-performance icon Porsche. The APEAL study (which stands for Automotive Performance, Execution and Layout) "measures owners' emotional attachment and level of excitement across 77 attributes," ranging from performance to comfort, and asks nearly 68,000 owners of new 2018 models to score vehicles on a 1,000-point scale. In its second year ranked as a stand-alone brand, Genesis earned an APEAL score that bumped it up 15 points to 884 and helped push it past Porsche — and past BMW, Lincoln, Mercedes-Benz, Audi, Volvo, Cadillac, Land Rover and Lexus, in order of ranking. Last month, Genesis also topped J.D. Power's Initial Quality Survey (IQS) for the first time this year. And both its models were awarded Top Safety Pick Plus ratings by the Insurance Institute for Highway Safety, among 11 Plus ratings in all for Korean vehicles. Despite high J.D. Power rankings and great reviews, Genesis U.S. sales were off 50 percent for the first six months of 2018 compared to 2017, and in June Genesis sold only 796 vehicles — the first time U.S. numbers dropped below 1,000 in a month. Part of Genesis's APEAL and IQS success can be attributed to its small product lineup: just two models, the G80 and G90 sedans, with a third, the 2019 G70, launching later this year. And while those numbers may help in J.D.

Will the Mission E be the world's first must-have EV?

The Porsche Mission E concept was recently green-lit for production and has a tentative production date just before the end of the decade. With the recent onslaught of all-electric technology, the question remains: Which automaker will release the first must have all-electric EV? Tesla has clearly gained experience in testing the worldwide appetite for luxury, six-figure EVs, having sold its 100,000th vehicle in just three years and six months. But it remains to be seen if automakers can truly manufacture the ultimate green driving machine. Audi has shown its R8 e-tron but acknowledged that it will be produced in only limited quantities. On the other end of the spectrum, vehicles like the Chevy Bolt and BMW i8 are being produced for mass consumption, but will they satisfy the enthusiast who is looking for more than a commuter car? Tesla's Model S has certainly raised eyebrows and collected accolades with "ludicrous" level straight-line performance, but how well will the vehicle stand up to long-term ownership for enthusiasts? Porsche has dismissed any notions of autonomous driving in its vehicles, suggesting that it will try to stay close to its high-performance roots. This would seem to suggest that despite all the forecasted performance cred of the Mission E – 582 horsepower, 0–60 in 3.5 seconds, and a 310-mile range – potential buyers may not be getting the latest and greatest in gee-whiz-bang autonomous technology. And while Porsche has offered that future iterations of its 911 and 718 may in fact use hybrid-assisted drivetrains, the execution of a true, mass-produced, all-electric sports sedan remains to be seen. One thing is for certain, unlike start-ups like Tesla, the larger, more established manufacturers have larger budgets and more time to invest in R&D. Consumers have raised expectations from the more mature automakers in terms of reliability and the overall finish of their products. The arrival of the Mission E production car may introduce us to electric sports sedans that emphasize performance over efficiency while still eliminating its carbon footprint. Related Video: Porsche Electric porsche mission e porsche mission e concept open road