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VW could fight Uber Black with Porsche and Audi vehicles

Last week, the Volkswagen group dumped $300 million into Gett, a taxi hailing-cum-ride sharing app that's big outside of the US. Now, the company has revealed that it's pondering a rival to Uber Black by offering private drivers access to its higher-end vehicles. Details are scarce since it's a single line reference in a very long press release, but VW says that it's looking at a "special chauffeur service" that features "premium brands, such as Audi and Porsche." What that looks like in reality is anyone's guess, although the idea of getting ferried around in an Audi RS 7 does have some appeal. The deal with Gett will concentrate on getting Volkswagen cars into the hands of Gett's drivers with the promise of juicy discounts. For instance, the firm will offer a special package that'll bundle car insurance and servicing with the purchase price, which can be paid by a would-be operator in installments. It's a similar deal to the one that Uber offers would-be drivers, letting them buy cars from manufacturers like Volkswagen, Ford and Toyota at a discount. Uber, however, also lets prospective cabbies rent their vehicle on a monthly basis, thanks to a deal with Enterprise. Both of which will likely become more muscular now that Uber has a further $3.5 billion in its back pocket. The troubling fact for the auto industry is that people will still need cars, but it's likely that they won't need as many as they do right now. On-demand services and self-driving vehicles are, after all, intended to shuttle around cities like an ersatz taxi-cum-metro system rather than sitting in parking lots. The concepts of ownership that we currently hold dear (and the profits that car companies get from them) are likely to fade away in the next, say, fifty years time. As such, conglomerates like VW will have to reinvent themselves as both manufacturer and transport company in one. But these changes are never easy, especially when the biggest car firms have tons of baggage that slows down their progress. Many are still devoting time and resources to producing thousands of new cars with combustion engines that will be on the roads for years to come. Looming in the shadow, however, is the emissions scandal, with the financial and reputational penalties likely to be felt for years to come. Younger, more nimble rivals without legacy businesses, like Tesla, are working on mass-producing electric cars for mass-market prices.

Luftgekuhlt is an incredible car show for air-cooled Porsches

Air-cooled Porsches: Three lousy words and four lousy syllables. String them together and you get an expensive, emotive cocktail. If you've always wanted to own one, you know that truth, as prices of vintage 356s, 911s, and even 914s have risen steadily and then recently, skyrocketed. That change in the economics of cars once considered workhorses has altered the zeitgeist around what Porsche means to different generations of fans. Back in the day, Porsche didn't strive to be as expensive or as untouchable as Ferrari's metal. As a result, you typically find Porsche owners able — and willing — to twist wrenches on their machines. For one thing, air-cooled cars from Zuffenhausen were relatively easy to maintain and drive in all four seasons. They weren't show ponies. But when cars become collectibles, the scene around them changes, and Porsche FIA World Endurance Championship racer Patrick Long and his longtime pal, designer Howie Idelson, were, as Long put it, sick of meets "at golf courses where you have to worry if your shoes match your pants." Long mixes fine in that world. He's the only American on Porsche's factory team and he's won in everything from ALMS to GT to Baja. That tends to put your loafers at plenty of tony cocktail parties. But Long and Idelson, both SoCal natives who met as kids racing karts, wanted to make something of the air-cooled Porsche car culture, not of the collecting culture. Hence the birth, less than three years ago, of Luftgeku hlt. "It's literally 'air-cooled' in German but has that nerdish, Instagram picture-trading offshoot of a kind of Porsche cult," Long says, noting he's less interested in defining the brand that now sells t-shirts and posters and more interested in keeping things loose. View 63 Photos "We had cars with original paint from guys who work their hands 'til they're bloody and we had 200 of the most collectible cars." As such, he was still floored by the recently convened Luftgekuhlt 3, the third party he and Idelson have put on and by far the largest. It was held in the shadow of the L.A. skyline at the headquarters of Modernica furniture. More than 400 air-cooled Porsches and their owners convened. The location was no afterthought. "We wanted people to come for the cars and then be blown away by the venue: It has to be interesting. It has to attract different kinds of people." To spur that, Long doesn't adhere to the strict fealty of precision that's a default at most collector rallies.

Porsche planning customer driving center at Le Mans

Porsche seems to be on a campaign to build driving centers for its customers to allow them to experience the capabilities of their cars on track. It has one under way in Los Angeles, another in development at its North American headquarters in Atlanta, and a British center set up at the Silverstone circuit. Now the latest reports indicate that Porsche is planning yet another driving center at Le Mans.
The new facility is earmarked to be built at the Circuit de la Sarthe right by the start/finish line, incorporating the Porsche Curves that bridge the Arnage corner and the Ford Chicanes on the West side of the famous track.
Porsche is reportedly still seeking approval from the Automobile Club de l'Ouest that manages the circuit, and once given the green light, would still take some time to complete. But the idea of driving a 911 flat out on the legendary track is likely to make more than a few mouths water, particularly as the German automaker prepares its full-on assault of the famous endurance race next year.