Porsche 944 1984 on 2040-cars

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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

The dream of the '90s is alive in Porsche 968 retro review

Only a month after Porsche confirmed that the next-generation Boxster and Cayman will get four-cylinder engines, it is apt that we have a MotorWeek retro review of the 1992 Porsche 968. Porsche hoped the 968 – nee 944 – and its naturally-aspirated, 3.0-liter, four-cylinder would revive sales of its entry-level line, but that didn't happen: going on sale in 1992, 1995 was its last year on the market. This was at a time when a stock 968 coupe cost $39,850, surpassing the out-the-door price of a loaded Chevrolet Corvette. The 968 convertible cost $51,000. That didn't stop MotorWeek's unanimous support of the 968, praising its design, the delivery of its 236 horsepower and 225 pound-feet of torque, and its handling - MotorWeek called it "Pure 90s performance," in spite of some fiddly switchgear and a noisy, firm ride. You can watch the review above. We have a feeling Porsche's four-cylinder fortunes will go much better this time around.

Petrolicious explores long-term living with Porsche's 914/6

After its last video starred none other than the spectacular Ferrari 250 GTO, where was there for the video team at Petrolicious to go? Certainly, in the realm of classics, there are only a few other vehicles that can match the badge and pedigree of the ultra-rare Ferrari. Maybe a Jaguar D-Type or an Aston Martin DBR1? No, this latest video doesn't star either of those British icons. It stars an oft-misunderstood, occasionally derided entry from Germany's most sporting manufacturer - Porsche.
Yes, we've gone from a Ferrari 250 GTO to a Porsche 914/6. As is often the case with Petrolicious, though, the story told about the car by its owner are often more important than the make or model of car being highlighted. That's exactly the case here, as Jack Griffin talks about the 38 years he's spent with this particular Porsche.
Having been born into the Volkswagen fold and introduced to Porsche in the best way possible - behind the wheel of a 356 - Griffin has some interesting stories (including his attempt at running the 12 Hours of Sebring), and he knows a fair bit about some of the 914's attributes.