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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Roger Rodas' Widow Suing Porsche Over Carrera GT Crash

Investigations undertaken by local law enforcement may have vindicated Porsche from any wrongdoing in the crash that killed actor Paul Walker and racing driver Roger Rodas last year, but the latter's widow is apparently not convinced. According to emerging reports, Kristine Rodas has filed a lawsuit seeking unspecified damages from Porsche Cars North America. In her suit filed with the Los Angeles Superior Court, Rodas' attorney Mark Geragos reportedly disputes the findings of the Los Angeles County Sheriff's Department, which asserted that the vehicle was traveling at an unsafe speed of 90 miles per hour on city streets, identifying the speed as the cause of the accident. Instead the lawsuit claims that the vehicle was only going 55 mph and that the cause of the crash was improper equipment – namely a faulty right rear suspension and the lack of a crash cage and proper fuel tank. "The Carrera GT was unsafe for its intended use by reason of defects in its manufacture, design, testing, component and constituents, so that it would not safely serve its purpose," according to the specifics of the suit obtained by the Los Angeles Times. When reached for comment, Porsche Cars North America spokesman Nick Twork told Autoblog: We are very sorry for the Rodas and Walker family's loss. The crash was the subject of a detailed investigation by the proper authorities (L.A. County Sheriff and California Highway Patrol), and their investigation disproves the allegations in the lawsuit. The investigation found that driving at a high speed in a negligent manner caused the crash and concluded that there was no mechanical defect. The Carrera GT is known as a difficult car to drive. As the LA Times report points out, Jay Leno spun one at Talladega in 2005, and the following year, Porsche paid part of a multi-million-dollar settlement after two were killed on a track when their Carrera GT struck a slower-moving Ferrari. The Rodas lawsuit could very well point to that previous suit from San Diego Superior Court. Whether the court in LA will hand down a similar ruling remains to be seen.

2015 Porsche Cayenne spotted with facelift

Although it's only been a few years since the current Porsche Cayenne was introduced, Porsche seems to be working on a midcycle update for its big SUV possibly in time to welcome the smaller Macan. As seen in these recent spy shots, it looks like the Cayenne will be getting a minor face- and butt-lift, but it's hard to say what other changes are in store or when the updated model will hit showrooms.
Up front, expect the Cayenne's new face to resemble what was just revealed on the 2014 Panamera, and we could also see this SUV using some of the new engines introduced on the Panamera including the 3.0-liter twin-turbo V6 or maybe even the E-Hybrid model. We're guessing that the new Cayenne could debut sometime next year likely for the 2015 model year. In the meantime, check out the gallery of spy shots above.