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Autoblog Podcast #344

Doug DeMuro from Plays With Cars, Infiniti Q50, Subaru BRZ STI, Porsche Macan
Episode #344 of the Autoblog podcast is here, and this week, Dan Roth and Executive Editor Chris Paukert are joined by Doug DeMuro, author of Plays With Cars and prolific internet autowriting presence. Topics include the latest spy shots of the Porsche Macan, the 2014 Infiniti Q50, and the teaser images we've recently seen of a Subaru BRZ wearing STI badges. As always, we start with what's in the garage and finish up with some of your questions. For those of you who hung with us live on our UStream channel, thanks for taking the time. You can follow along after the jump with our Q&A. Thanks for listening!
Autoblog Podcast #344:

DP Motorsport tries to turn a vintage Porsche 911 into a sleeper

Once you get past the fact that it's hard to call a car a sleeper when it has race-product stickers on its quarter panel, and the script across the back panel reads "Porsche 911 3.2 Sleeper," it's fun to imagine what this car can do. Celebrating the 50th anniversary of the Porsche 911, Germany's DP Motorsport took a model from 1986, stripped it of everything - including the paint and undercoating - then replaced everything with lightweight and race-ready parts.
In went race cams and ported cylinder heads, a lightweight flywheel, an RSR titanium racing exhaust, 935-style lollipop seats and RSR carpeting, a lightweight battery, perforated and galvanized hinges and brackets, hardened perspex windows. The 3.2-liter engine puts out 270 horsepower - 70 hp above the stock 911 on sale here in 1986 - and 226 pound-feet of torque through a limited slip differential to staggered wheels. The exterior color is metallic rock-green lacquer.
If you want one, $120,00 is where the part starts, but DP Motorsport says it offers the parts individually if you don't need your vintage Porsche to sleep this hard. On a side note, for a chucklesome journey back in time, check out this review of the 1986 911 that gets things going with this line: "First off, the Porsche 911 is very expensive - how does about 40 thou grab you?" Back on topic, there's a press release below that tells the rest of the story of the 3.2 Sleeper.

Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.