Porsche 911 964 Carrera 2 on 2040-cars

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Despite premium carmakers going downmarket, luxury auto sales stick at 10-11%

According to research conducted by global information company IHS Automotive, the leporine birthing of new models by luxury manufacturers over the past six years hasn't increased their market share in the US. Even as car sales reached 15.6 million units, IHS says what's happened instead is that luxury buyers are merely moving from one brand to another, moving from larger luxury vehicles into hot segments like compact luxury crossovers or leaving the market at the same rate as other buyers enter.
Whether broken out by makes or by segment, market share has rollercoastered inside a narrow band from 10.5 to 11.5 percent since "at least" 2008. Closer investigation reveals the shifting boundaries in the aspirational pond, with brands like Mercedes-Benz and Audi gaining territory as Lexus and Lincoln lost it, and Saab and Hummer were buried, dead, under it. One neat note is that Tesla has gone from a share of zip to .12 percent.
The subcompact and compact crossover segments show growth, with those little high-riders jumping from .3 percent to 1.16 percent of overall industry sales. Their rise, though, is concomitant with the decline of four other segments: compact and midsize cars and fullsize cars and SUVs. We think the next few years that will tell if the small-car expansion can overcome the large-car retraction, with a phalanx of smaller offerings like the CLA only recently hitting the market and others like the GLA, Macan and Q1 doing so in the near future.

Porsche Fire and Ice is chilling art born of flames

Porsche held a contest inviting ten filmmakers to riff on the tagline for the Panamera, "Thrilling Contradictions," in a 60-second film. The winner was an entry called Fire and Ice by director Ross Cohen, a concept that uses just those two elements in a premise as simple as it is rewarding. For his efforts, Cohen will receive a trip to the Chicago International Film Festival, and you might see the short in the pre-movie advertisements in a theater served by Spotlight Cinema Networks.
Porsche did this kind of thing just two years ago, when it asked filmmakers to illustrate the idea of "Everyday Magic". The winner of that contest, Michael Korbel's It's a Magical Life, followed the journey of a young man to husband and father from the perspective of the trunk of a 911. You'll find that video as well as Fire and Ice below.

2016 Porsche Cayman GT4 First Drive [w/video]

The 2016 Cayman GT4 is the sort of Porsche that purists fear would eclipse the rear-engined 911. The balance inherent in the mid-engined layout of the rigid Cayman chassis meant that it was only the right combination of horsepower and suspension away from whupping a comparable Carrera. Porsche has been very careful to keep this Cayman from doing that, despite the GT4's improvements. If you think this means the GT4 has been hobbled or hamstrung, it hasn't. Even a sopping wet track at Road Atlanta in Georgia couldn't keep us from crowning it the brash, arrogant upstart prince of the track-toy Porsches. The company got a lot right with this ultimate Cayman. To begin with, it absolutely looks the part it's supposed to play. Our tester wears searing Racing Yellow paint, that large wing looming over the rear lid is standard, and rolling stock comprises huge 20-inch wheels wrapped in Michelin Pilot Sport Cup 2 rubber. The front fascia is altered for both airflow to the radiators and downforce, standard fare for a hot track-ready version. What's unusual is that instead of complicating the look with tacked-on contrivances (ahem, like the GTS's grille insert-within-an-insert), it's simpler, subtler, and more purposeful. Between that front splitter and the wing, expect about 220 pounds of downforce at the GT4's 183 miles per hour top clip. Ergonomically, even with these fixed-back sport bucket seats, this car is nigh-perfect. Out back, things are more complicated but no less coherent. The lip spoiler that spans the trans-tailight area grows into a little ducktail, literally overshadowed by the larger rear wing. Rear diffusers are a requisite in this class, so one is present and functional. Optimized side intakes just aft of the doors cram more air into the engine, and gain a little embossed "GT4" script. Ergonomically, even with these fixed-back sport bucket seats, this car is nigh-perfect. The slightly smaller steering wheel, perfectly sized for the application, and the smooth, precise shift action make wrangling the major inputs like an extension of your own limbs. If you want to be cynical, go ahead and call the GT4 a parts-bin car. The 3.8-liter flat-six is cribbed from the 911 Carrera S, and the front suspension, steering system, and rear brakes from the 911 GT3. Want carbon-ceramic brakes? Then you'll get GT3 parts on both axles.