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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini
Fri, 14 Mar 2014It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.
2014 Porsche Cayman S
Tue, 19 Feb 2013A Blue-Blooded Valentine
I need you to understand what it's like to drive this car. I'm not talking about your ability to comprehend the words on this page or process the figures that surround the 2014 Porsche Cayman S, but rather what it feels like to take control of a car conceived, designed, engineered and manufactured to set your prefrontal cortex alight with all the glee a Zippo typically reserves for pine needles marinated in jet fuel. From the instant you put your tail in the driver's seat, the Cayman sets about impregnating your veins with a full and varied spectrum of ludicrous emotion. It's not like taking the family pickup to market, I can tell you that much.
For 2014, the next-generation Cayman features many of the same styling tweaks first displayed on the coupe's drop-top cousin, the Boxster, though a spate of mechanical changes, more power, less weight and better efficiency join the party to further differentiate this model from its predecessor. And while additions like rev-matched downshifts and electronic power steering help push the Cayman into a new era, one fact remains unchanged: This is one of the best driving cars on the market. Period. Bear with me and I'll try to explain exactly why that is.
Jaguar F-Type coupe to cost more than convertible?
Tue, 30 Jul 2013Jaguar may price the much-rumored F-Type Coupe above the F-Type Convertible, if a report from Australia's Drive is to be believed. What makes Jag think that such a pricing strategy would work? Porsche. Take a look at the German manufacturer's consumer site, and you'll notice that the Boxster is less expensive than the Cayman, despite being essentially the same car.
It's a fair point, and a price premium does a good job of emphasizing the sporting chops of the coupe over the open-air experience that normally entitles convertibles to higher MSRPs. It's unclear just how closely Jaguar will follow Porsche's example, though.
Both the Cayman and Cayman S boast an extra ten horsepower over a Boxster or Boxster S, and while this bump in grunt is negligible in every situation but an argument over which is "best," it isn't something to be ignored in the F-Type, particularly as cranking more power out of its supercharged engines should be a rather simple matter.