2006 Porsche 911 Carrera S Convertible 2-door 3.8l on 2040-cars

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Porsche to only build next Panamera in Leipzig?

Manufacture of the next-generation Porsche Panamera could be moving, if a report from Reuters is true. The current-generation Panamera range has its bodies welded together and painted at a Volkswagen facility in Hanover before being shipped to Leipzig where final assembly takes place.
According to Reuters, Porsche is looking to cut VW out of the equation and focus production of the Panamera in Leipzig. While this could cost 800 of the 14,300 workers at Hanover their jobs, it's not entirely clear what Porsche stands to gain by the move. It recently invested 50- million euros (about $680 million at today's rates) on a paint and body shop for its Leipzig factory, ostensibly so the facility could have Macan production underway by that car's spring 2014 on-sale date. If the facility was also designed with next-generation Panamera production in mind, then Porsche's decision to put all of its eggs in one basket could make a lot of sense. It currently ships the semi-completed Panameras from Hanover to Leipzig, a distance of around 160 miles by road, and presumably it's a costly and time-consuming process.
The Leipzig factory produced 27,000 Panameras last year, although it's unclear just what its production capacity really is. Besides the Panamera and the upcoming Macan, the factory also builds the Porsche Cayenne.

Petrolicious explores long-term living with Porsche's 914/6

After its last video starred none other than the spectacular Ferrari 250 GTO, where was there for the video team at Petrolicious to go? Certainly, in the realm of classics, there are only a few other vehicles that can match the badge and pedigree of the ultra-rare Ferrari. Maybe a Jaguar D-Type or an Aston Martin DBR1? No, this latest video doesn't star either of those British icons. It stars an oft-misunderstood, occasionally derided entry from Germany's most sporting manufacturer - Porsche.
Yes, we've gone from a Ferrari 250 GTO to a Porsche 914/6. As is often the case with Petrolicious, though, the story told about the car by its owner are often more important than the make or model of car being highlighted. That's exactly the case here, as Jack Griffin talks about the 38 years he's spent with this particular Porsche.
Having been born into the Volkswagen fold and introduced to Porsche in the best way possible - behind the wheel of a 356 - Griffin has some interesting stories (including his attempt at running the 12 Hours of Sebring), and he knows a fair bit about some of the 914's attributes.

Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?