2001 Porsche 911 on 2040-cars

Auto blog

A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

2014 Porsche Panamera 4S Executive

If the idea of a Porsche sedan (or, long hatchback) is still off-putting to you, then you might want to look away now. For 2014, the polarizing Panamera has received a midcycle refresh bringing slightly different styling, as well as adding two new models to the lineup, the S E-Hybrid and the stretched-wheelbase Executive. Having focused most of my recent trip to Germany on a First Drive of the intriguing plug-in Panamera, I also got to spend some time with the roomier Executive model.
Offered in both 4S and Turbo guise, the Panamera Executive has been stretched by almost six inches for the sole purpose of improving rear passenger space. Although it's hard to imagine anyone would willingly buy a Porsche and opt to sit in the back seat, I'd have to say that if I'm going to be chauffeured around in a car, why not make it a Porsche? For the most part, though, I'm guessing that many Panamera Executive sedans will be owned by people who want to one-up their buddy driving a stretched BMW 7 Series or Mercedes-Benz S-Class.
Driving Notes:

Porsche confirms four-cylinder Boxster, Cayman replacement for US

Those who've been anxiously awaiting the return of the four-cylinder Porsche will be glad to know that the wait is almost over. What's more, the quad-pot Porsches won't be kept away from US showrooms but will form an integral part of the company's North American strategy. Confirmation comes courtesy of Automotive News, which spoke to the company's chief executive Matthias Muller about its return to four-cylinder power. "First of all, we will have it in the Boxster and Cayman successor," Muller told AN. "And then we will see how it works and how successful it is and how the customers will react on that, and then we will take the next decisions." The model to which Muller refers is expected to be the 718 – a new line taking the place of the Boxster and Cayman, ostensibly allowing Zuffenhausen to start from scratch rather than "downsizing" the engine on existing models. The new range is anticipated to launch sometime in the middle of next year. Porsche is currently offering a 2.0-liter inline-four with 234 horsepower in the Macan (which we get with V6s) for certain markets overseas, but the 718 is expected to get a new flat-four 2.0- and 2.5-liter displacements with output edging up to 395 horsepower. The last time Porsche offered a four-pot in the US was with the front-engined 968 that wrapped up production two decades ago, but it hasn't offered a boxer four since 1976.